Influencer Marketing Manager
About The Position
Graza is looking for an Influencer Marketing Manager to join our team based in Brooklyn, NY, reporting into the Sr. Social Media & Influencer Manager. This person is equal parts strategist and creative, with a deep understanding of what makes feed-stopping content and the ability to translate those insights into impactful partnerships that drive brand awareness and affinity. They’ll help shape how Graza shows up across the creator landscape by building and managing relationships with creators and influencers, assisting with the development of creative campaigns, and finding new ways to bring our brand to life through the people who love it the most. This is a hybrid role, with the expectation that this person will commute into Graza’s Brooklyn office 4 days per week.
Requirements
- 3-4 years of experience in influencer marketing and/or social media, ideally at a consumer brand
- Strategic thinker with a strong point of view on social-first influencer programs, emerging influencer trends, and brand-building opportunities in the creator space
- Equal parts creative and analytical, with the ability to think big-picture while keeping an eye on details that drive performance
- Exceptional communicator who can confidently manage external partners with a relationship-first approach
- Super organized and able to balance multiple priorities at once, including budget, contract negotiation, and briefing
- Strong understanding of what makes engaging, high-performing content and the ability to to translate those insights into creator partnerships that drive brand affinity and awareness
- Analytical mindset with experience reporting on and optimizing performance for influencer and affiliate campaigns
- Experience managing monthly budgets and timelines for large-scale influencer programs
Responsibilities
- Lead the strategy, planning, and execution of Graza’s influencer marketing program across all creator tiers and marketing channels, in collaboration with Graza’s Sr. Social Media Manager
- Oversee monthly influencer initiatives, including paid partnerships, seeding, affiliate programs, and our influencer roadmap as a whole
- Draft, manage, and negotiate contracts, overseeing all influencer-related communication
- Support and amplify key brand moments, events, launches, and campaigns through thoughtful influencer & creative partnerships that ladder up to brand and marketing goals
- Collaborate with the social team to ensure cohesion across channels and identify collaborative opportunities for Graza’s organic platforms
- Guide our creator brief development to align with brand priorities and key marketing moments
- Analyze performance of all influencer partnerships and campaigns
- Manage a monthly budget and all associated spend, optimizing for reach and engagement
Benefits
- Graza offers fully covered health care plans (medical, dental, and vision) plus flexible paid time off, in addition to a full range of benefits.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
Number of Employees
1-10 employees
