Influencer Manager, Freelance

INNOCEAN•Huntington Beach, CA

4d•$110,000 - $117,000•Onsite

About The Position

INNOCEAN USA, a full-service advertising agency, is looking for a skilled Influencer Manager to join our Genesis team on a freelance basis through the end of 2026! This role is built for a connector, dealmaker, and relationship driven talent leader who knows how to turn partnerships into impact. From day one, you’ll own talent strategy, deals, and creator relationships—collaborating across the agency to develop bold, culturally relevant campaigns that move client brands forward. This role is for someone equally passionate about people, storytelling, and execution.

Requirements

3–5 years of experience in influencer marketing, social media, or creator partnerships (brand or agency)
Proven track record managing successful influencer campaigns end-to-end
Strong understanding of social platforms (Instagram, TikTok, YouTube) and creator economy trends
Experience working with paid media amplification (boosting, whitelisting, dark posting)
Excellent project management and communication skills
Ability to balance creative storytelling with performance-driven outcomes

Nice To Haves

Experience in automotive, luxury, or lifestyle brands is a strong plus

Responsibilities

Develop and execute influencer marketing strategies aligned with Genesis brand pillars, launches, and cultural moments
Identify and vet creators across tiers (macro, micro, emerging) with an emphasis on cultural relevance, diversity, and brand alignment
Build and maintain a robust influencer ecosystem spanning lifestyle, luxury, automotive, tech, and design
Own end-to-end execution of influencer campaigns—from briefing and contracting to content delivery and reporting
Lead always-on and tentpole campaigns (vehicle launches, partnerships, experiential moments)
Collaborate with creative, social, and media teams to ensure integrated campaign delivery
Partner with creators to develop authentic, high-performing content that balances brand storytelling with platform-native execution
Provide clear creative direction while allowing for creator-led storytelling
Ensure all content aligns with Genesis brand standards and luxury positioning
Track, analyze, and optimize influencer performance using key KPIs (engagement, reach, CPM, conversions, brand lift)
Translate data into actionable insights and recommendations for future campaigns
Partner with paid media teams on boosting, whitelisting, and “spark” strategies to maximize content performance
Build strong relationships with creators, talent managers, and influencer agencies
Negotiate contracts, deliverables, and usage rights
Stay ahead of industry trends, platform updates, and emerging creator opportunities