Influencer Coach (Contract)

Praktika

About The Position

At Praktika we are on a mission to deliver efficient and engaging learning experiences for billions of students worldwide by bridging the gap between learning apps and human tutors. We have done this by creating a fully automated language tutorship experience powered by generative AI Avatars. After raising $30 million in Series-A funding, we are growing and looking for a Influencer Coach to join us! We are a global small team of 50 innovators who are pushing the boundaries of what’s possible in language learning and tutoring. In this fast-paced environment we like independent self-starters who can work well in a team as well as unassisted and who enjoy the working environment of an early-stage startup.

Requirements

1–3 years in influencer marketing, creator management, or social media content strategy
Proven experience managing multiple creators simultaneously and driving results
Deep platform expertise (TikTok, Instagram, YouTube) and obsessive trend awareness
Strong creative instincts: can write briefs that inspire creators and convert audiences
Hands-on AI tools usage for workflow automation and content ideation
Excellent communication skills: clear feedback, motivational coaching, fast responses
High organizational skills to manage 20 creators and daily approvals
Comfortable with high-volume, fast-paced work
High ownership, low ego, creator-first mentality

Nice To Haves

You scroll TikTok/Instagram for work AND fun, you just "get" what's happening on platforms
You can watch a video and immediately know if it'll perform or flop
Creators love working with you because you make them better and help them grow
You've personally built or managed creator programs that scaled to meaningful revenue/user acquisition

Responsibilities

Daily Creative Direction
Write 1–3 high-converting video briefs daily for each micro-influencer in your portfolio (20+ creators).
Translate product value props and campaign goals into scroll-stopping content concepts.
Balance brand consistency with creator authenticity.
Creator Portfolio Management
Manage and coach 20 micro-influencers to consistently deliver quality content.
Set clear performance expectations and hold creators accountable to metrics.
Build strong relationships: motivate, guide, and solve creator problems fast.
Optimize creator mix based on performance data (engagement, conversion, cost-per-acquisition).
Talent Sourcing & Onboarding
Continuously source and vet new micro-influencers across platforms (TikTok, Instagram, YouTube).
Evaluate creators for brand fit, content quality, engagement authenticity, and growth potential.
Onboard new creators efficiently with clear guidelines and success frameworks.
Build a waitlist of high-potential creators ready to scale.
Trend Intelligence
Stay ahead of social media trends across all major platforms daily.
Identify emerging formats, sounds, hooks, and narratives before they saturate.
Translate trends into actionable briefs that feel native, not forced.
Quality Control & Approval
Review and approve all creator videos daily before publishing.
Provide fast, clear feedback to maintain quality standards and speed.
AI-Driven Workflow
Use AI tools for brief generation, trend analysis, and performance insights.
Build templates and systems that let you scale across 20 creators without bottlenecks.
Automate repetitive tasks to focus on strategy and high-leverage coaching.