Influencer Director

NewGen • New York, NY

5d • $100,000 - $150,000 • Hybrid

About The Position

At NewGen, we’re a global social creative and creator agency made up of over 100 talented people worldwide, with offices in London (UK), Manchester (UK), and New York (USA). We partner with leading brands to shape culture, tell stories that matter, and harness the power of social first creative and creators to drive meaningful impact. As a fast-growing agency with a collaborative, ambitious spirit, we bring together data, strategy, creativity, and innovation to deliver work that actually cuts through, connects and creates conversation.

Founded by our 30-under-30 co-founders, NewGen is an independent agency working with some of the world’s biggest brands. Privately owned and built to challenge the big networks and stale-traditional agencies, we move fast, live social, and know that our fresh ideas can compete with anyone. In fact, we know it’s the only way ambitious brands do too.

We’re looking for an experienced Influencer Director to lead and scale NewGen’s influencer and creator partnerships across key clients. This role is for someone who lives and breathes creator culture, understands how influence drives brand impact, and knows how to turn relationships, insight, and strategy into culturally relevant, high-performing campaigns.
You’ll bring senior-level leadership to influencer strategy and execution — shaping how we work with creators, guiding teams to deliver best-in-class partnerships, and acting as a trusted advisor to clients navigating the creator economy. Equal parts strategic and hands-on, you’ll help define NewGen’s influencer offering in the US while ensuring flawless delivery, commercial rigor, and creative excellence.
Above all, we want someone who understands that influencer marketing isn’t transactional — it’s about long-term relationships, cultural relevance, and building programs that audiences actually care about.

Requirements

• 6+ years experience in influencer marketing, creator partnerships, or social-first agency roles
• Proven experience leading influencer strategy for large brands or global clients
• Deep understanding of the creator economy, platforms, trends, and emerging talent
• Strong network of creators, agents, and industry partners
• Experience managing and mentoring influencer teams
• A track record of delivering successful influencer-led campaigns with measurable impact
• Strong commercial acumen, including budgeting, negotiations, and usage rights
• Confidence presenting influencer strategy to senior clients and stakeholders
• Experience working in fast-paced, social or creator-led agency environments
• Ability to balance creative ambition with operational excellence

Nice To Haves

• Knowledge of gaming and gaming creators is a plus, reflecting our heritage in this space
• Comfortable using project management and influencer tools/platforms
• Collaborative mindset with experience working closely across creative, strategy, and production

Responsibilities

• Lead and grow the influencer function
• Own the influencer discipline across your accounts, setting best-in-class standards for strategy, execution, and creator relationships. Mentor and develop influencer managers and executives, building a confident, high-performing team.
• Shape influencer strategy
• Develop influencer and creator strategies that align with broader brand objectives — from always-on ambassador programs to large-scale campaign activations. Ensure all work is social-first, culturally relevant, and creator-led.
• Be the senior client partner
• Act as the senior influencer lead for key clients, building trust and credibility as an expert in the creator economy. Confidently advise on creator selection, platforms, formats, usage rights, and evolving trends.
• Own creator relationships
• Build and maintain strong relationships with top-tier creators, agents, and managers. Ensure partnerships feel authentic, fair, and mutually valuable — protecting both the creator experience and the brand.
• Oversee execution & delivery
• Guide teams through end-to-end influencer delivery — briefing, casting, contracting, content review, posting, and reporting — ensuring campaigns run smoothly, on time, and to the highest standard.
• Drive commercial success
• Oversee influencer budgets, fees, and negotiations, ensuring cost-effective partnerships while maintaining creator value. Identify opportunities to grow influencer scopes, retainers, and long-term programs.
• Champion collaboration
• Work closely with strategy, creative, production, and account teams to integrate influencers seamlessly into broader social and creative campaigns.
• Push the industry forward
• Stay ahead of platform changes, creator trends, and emerging formats — bringing fresh thinking and innovation to NewGen’s influencer offering and helping position the agency as a leader in the space.

Benefits

• Highly competitive 30 Days Holiday (not including Federal Holidays, but inclusive of the below ‘reset days’)
• Reset policy – 10 additional non-contractual rest days (full details in the Reset Policy; may be amended or withdrawn at any time)
• Birthday leave – An additional paid day off on your birthday
• Holiday shutdown – Company-wide closure at year-end; some annual leave may be reserved to cover the period, though the Company may also grant discretionary additional paid leave
• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Training & Development

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed