Industry Marketing Specialist - Manufacturing and Distribution

Eide Bailly•Fargo, ND

67d•Remote

About The Position

A typical day as an Industry Marketing Specialist might include the following: Consults with marketing team and industry stakeholders to assist in the creation and implementation of industry marketing plans; to include both brand and lead generation activities. Supports and develops ideas for creative marketing campaigns with consideration of inbound and outbound marketing strategies. Supports campaign measurement including tracking and follow-up. Assists in analyzing market data to help make decisions on future strategies. Collaborates with Go to Market team to deliver campaigns in the industry and contributes to the needs that support services/regional groups. Liaises with partners and managers and team's research professional to create target lists, learn about competitors, and develop deeper understanding of target clients. Assists partners/managers in seeking out thought leadership speaking opportunities and coordinates logistics as needed. Manages sponsorships for industry and liases event logistics for industry seminars and tradeshows to appropriate team Heads industry webinars planning including scheduling, identifying stakeholders, content coordination, attendee tracking and communications across the industry. Ensures timely and accurate performance on assigned projects. Maintains compliance with project budgets, turnaround times, and deadlines. People join Eide Bailly for the opportunities and stay because of the culture. At Eide Bailly, we've built a collaborative workplace based on integrity, authenticity, and support for one another. You'll find opportunities for education and career growth, a team dedicated to your success, and benefits that put your family's needs first. Hear what our employees have to say about working at Eide Bailly. Our compensation philosophy emphasizes competitive and equitable pay. Eide Bailly complies with all local/state regulations regarding displaying ranges. Final compensation decisions are dependent upon factors such as geography, experience, education, skills, and internal equity. We'll be in touch! If you look like the right fit for our position, one of our recruiters will be reaching out to schedule a phone interview with you to learn more about your career interests and goals. In the meantime, we encourage you to learn more about us on Facebook, Twitter, Instagram, LinkedIn or our About Us page. For extra assistance in your job search journey, explore EB Career Resources-a complimentary external tool that offers career exploration, resume workshops, interview prep and other professional development options. Eide Bailly LLP is proud to be an affirmative action/equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, or any other status protected under local, state or federal laws.

Requirements

You have a bachelor's degree in marketing, communications, business or a related field required; or equivalent experience
You have a minimum of 5+ years of business-to-business marketing experience, preferably in a professional services firm and or experience in Manufacturing and Distribution
You have excellent interpersonal and client service skills.
You have strong organizational/follow-up skills and attention to detail.
You have knowledge and understanding of key marketing principles, concepts, tactics and the functional roles within the marketing team.
You can work on multiple projects and meet deadlines by setting priorities with work projects.
You are proficient with computers, Microsoft Office (Word and Excel) and can use various software packages, such as Microsoft Dynamics CRM
You have strong communication skills, both written and verbal.
You have a ream-focused mindset, with the ability to build rapport and relationships with colleagues.
Must be authorized to work in the United States now or in the future without visa sponsorship.

Responsibilities

Consults with marketing team and industry stakeholders to assist in the creation and implementation of industry marketing plans; to include both brand and lead generation activities.
Supports and develops ideas for creative marketing campaigns with consideration of inbound and outbound marketing strategies.
Supports campaign measurement including tracking and follow-up.
Assists in analyzing market data to help make decisions on future strategies.
Collaborates with Go to Market team to deliver campaigns in the industry and contributes to the needs that support services/regional groups.
Liaises with partners and managers and team's research professional to create target lists, learn about competitors, and develop deeper understanding of target clients.
Assists partners/managers in seeking out thought leadership speaking opportunities and coordinates logistics as needed.
Manages sponsorships for industry and liases event logistics for industry seminars and tradeshows to appropriate team
Heads industry webinars planning including scheduling, identifying stakeholders, content coordination, attendee tracking and communications across the industry.
Ensures timely and accurate performance on assigned projects.
Maintains compliance with project budgets, turnaround times, and deadlines.