Inbound Sales Specialist

National Equipment & Service Corporation•Irvine, CA

About The Position

National Equipment & Service Corporation (NES) is Southern California's premier dock and door service company specializing in loading dock equipment, commercial doors, and security solutions. We're on a mission to "Save Lives and Keep the Economy Humming" by ensuring our customers' operations run safely and efficiently. We've built a culture centered on five core values that define how we work: Customer-Centric Excellence -- Earn customer trust through relentless focus on their success Complete Ownership -- Take full responsibility and accountability for outcomes and drive results that strengthen the entire company Principled Collaboration -- Challenge ideas with integrity, commit fully to decisions, and win together, while maintaining unwavering ethical standards Empowered Trust -- Build deep trust through transparency, empowering people closest to the work to make decisions and share information openly Relentless Learning -- Maintain insatiable curiosity, develop exceptional talent, and systematically improve everything we do If you're looking for a company that invests in its people, maintains clear values, and creates meaningful impact, NES might be your next career home. Core Purpose Serve as NES's dedicated conversion engine for inbound leads -- the person who wakes up every morning thinking about converting marketing-generated opportunities into closed business and new service agreements. This role bridges the gap between our marketing efforts and revenue generation, ensuring every qualified lead receives systematic, consultative follow-up that maximizes close rates and service agreement penetration.

Requirements

2-5 years of inside sales or inbound BDR experience in B2B service businesses
Proven track record of converting inbound leads at strong close rates on qualified pipeline
Experience with CRM systems and disciplined pipeline management
Consultative selling skills -- ability to sell on value, safety, and total cost of ownership rather than competing on price
Phone confidence and professional communication skills for engaging operations managers, maintenance directors, and warehouse leadership

Nice To Haves

Experience in field service, industrial equipment, commercial construction, or facilities management industries
Familiarity with field service management (FSM) platforms
Knowledge of loading dock equipment, commercial doors, security solutions, etc.
Knowledge of industry safety standards and OSHA
Experience with service agreement or recurring revenue sales models

Responsibilities

Serve as first point of contact for all marketing-generated inbound leads across all marketing channels
Qualify prospects on the initial contact using our Ideal Customer Profile criteria -- assess safety priorities, equipment needs, facility size, and service urgency
Coordinate estimates with our technical team and deliver value-positioned proposals within 24 hours of qualification, with many same-day
Execute a structured follow-up cadence on every open estimate, ensuring zero estimates fall through the cracks
Overcome objections through consultative selling focused on safety, uptime, and total cost of ownership -- not price competition
Upsell preventative maintenance service agreements on every lead, positioning the long-term value of service agreements
Close deals and transition new customers to Account Management through a structured handoff process
Own and maintain the complete estimate pipeline in our CRM
Track every open estimate with clear status, next action, and follow-up date
Report weekly on conversion metrics and your pipeline
Identify patterns in won/lost deals and share insights to improve marketing targeting and proposal quality
Participate in weekly syncs with our marketing team to share lead quality data and conversion insights
Provide specific feedback on which channels, keywords, and campaigns generate the highest-quality leads
Flag changes in market conditions, competitor activity, or customer objection patterns
Execute structured handoffs to Account Managers for closed-won customers, including full context on equipment, facility, decision-makers, and service expectations
Maintain CRM data integrity -- every interaction logged, every estimate tracked, every outcome recorded
Deliver weekly pipeline and conversion reports for leadership review