In-Store Marketing Manager

Cavender's Boot City•Tyler, TX

About The Position

Reporting to the Chief Marketing Officer, the In-Store Marketing Manager leads Cavender's in-store signage, communication, and promotional display programs across all locations. This role ensures that every store reflects Cavender's brand standards, supports merchandising strategies, and delivers an exceptional customer experience through clear, consistent signage execution. Working closely with Marketing, Visual Merchandising, Merchandising, Creative, Store Operations, and Store Design teams, this role builds processes, supports store execution, and maintains quality across all signage initiatives. The position is open to being based in the Dallas area and requires regular travel, including monthly visits to Tyler. When not visiting other districts or cities, the role will regularly rotate across DFW-area store locations to support in-store execution, gather field insights, and strengthen collaboration across districts.

Requirements

Bachelor's degree in Marketing, Communications, Visual Merchandising, or related field.
3-5 years of experience in retail marketing, store communications, or visual merchandising.
Strong project management skills with the ability to manage multiple timelines and priorities.
Excellent written and verbal communication skills with strong cross-functional confidence.
High attention to detail with an eye for design and brand consistency.
Experience managing printers, vendors, and production timelines is preferred.
Familiarity with Adobe Creative Suite is a plus.
Ability and willingness to travel frequently across all store districts.

Nice To Haves

Knowledge of retail fixtures, layouts, or visual merchandising principles.
Experience building store-facing processes or communication systems.
Strong organizational skills with attention to detail.
Ability to work independently, prioritize, and meet deadlines.
Collaborative mindset with strong teamwork and relationship-building skills.
Adaptability, problem-solving skills, and professionalism under pressure.

Responsibilities

Support the “Cavender's Culture” and drive our Mission, Vision, and Values.
Lead all in-store signage campaigns, including promotional, seasonal, partnership, and evergreen programs.
Build and maintain signage calendars to align with the broader marketing and merchandising timelines.
Serve as the primary source for all signage communication, updates, documentation, and standards shared with store teams.
Partner with Store Operations and District Managers across all districts to support collaboration, consistency, and execution—not enforcement.
Work closely with Creative to finalize design versions, specifications, messaging, and sizing to ensure brand alignment and accuracy.
Collaborate with Store Design and Fixtures teams to integrate signage into both new and existing fixture packages.
Travel regularly to stores to assess signage execution, gather operational feedback, and identify improvement opportunities.
Maintain a signage feedback loop with District Managers and store leaders to refine communication and execution processes.
Track and document store-specific elements such as layout variations or unique fixtures for improved planning.
Oversee the signage portal, ensuring all in-store assets are updated, accurate, and easily accessible.
Manage vendor and printer relationships to ensure efficient production, accurate packing, and timely distribution of signage kits.
Maintain strong quality control standards across all signage programs.
Manage production and distribution budgets while identifying opportunities for improved efficiency.