Human Factors Immersive Engineer

General Motors•Warren, MI

About The Position

ABOUT THE ROLE: A VR/immersive engineer designs, develops, and optimizes virtual reality and mixed reality experiences by integrating hardware, software, and user interface elements to create realistic, interactive environments. The role emphasizes evaluating solutions from a human factors and human interaction perspective to ensure usability, comfort, accessibility, and intuitive engagement for end users. This position supports growing demand for immersive reviews across Human Factors and Global Design. Responsibilities include interpreting requirements, building high-fidelity virtual environments, ensuring accurate CAD/math integration and realistic occupant positioning, and facilitating cross-functional immersive reviews that inform HF scorecards and design decisions.

Requirements

Bachelor’s degree in Human Factors, Engineering, Computer Science, User Experience or related
5+ years of professional experience in VR/MR development
Proficiency with TeamCenter / TcVIS / NX
Proficiency with Human Modeling Software (NX Human, Process Simulate, and/or RAMSIS)
High level of analytical problem-solving skills and working through ambiguity
Ability to handle complex assignments with a high level of autonomy and accountability
Demonstrated ability to 'lead up' and influence cross-functionally
Proven ability to show strong written and verbal communication skills by presenting ideas and concepts for buy-in to large groups and leadership teams
Demonstrated experience in planning and running immersive reviews with all levels of leadership—from engineering groups to executive/top-level management

Nice To Haves

7+ years of professional experience in VR/MR development
Master’s degree or relevant advanced coursework
Experience applying HMI, Human Factors, Cognitive Design, or Ergonomics
Knowledge of the Global Vehicle Development Process (GVDP)
Experience working in a lab environment; familiarity with test instrumentation and part mock-up
Rapid prototyping, including paper prototypes, software simulations, and/or hardware simulations
Experience in one or more immersive software tools: VRED, DeltaGen, Unreal Engine, Omniverse, IC.IDO, StarCCM+VR, Vis Mockup, Metapost
Hands-on experience with HMDs (setup, calibration, comfort optimization, tracking integration)
Demonstrated ability to create virtual environments and immersive workflows end-to-end
Proficiency in VRED and Unreal Engine (UE) for scene building, visualization, and review facilitation
Programming ability (e.g., Python, C++, UE Blueprints) for tool automation, data processing, and workflow integration
Passionate and knowledgeable about emerging technologies and opportunities to apply them to HF and design reviews

Responsibilities

Build high-fidelity VR/MR environments with accurate CAD/math integration and realistic occupant positioning
Create dynamic scenes and interaction scripts to represent priority use cases; optimize scene performance and fidelity
Develop and maintain workflows in VRED and Unreal Engine (asset ingestion, materials, lighting, scene variants, review modes)
Integrate and configure HMDs and tracking systems; ensure usability, comfort, safety, and data capture quality
Maintain version control and traceability of immersive assets/scenes aligned to program requirements
Acquire and utilize a working knowledge of immersive hardware including (HMD goggles, Hand tracking gloves, USP, and other relevant bucks). Base level understanding with prototyping tools like Figma and Protopie.
Utilize Human Modeling Tools (e.g., NX Human, Process Simulate, RAMSIS) to conduct HF assessments
Evaluate reach, visibility, and accessibility in VR; recommend iterative design improvements for screen placement and user interface
Prototype and evaluate screen interactions; design and execute eye-tracking studies with clear reporting of insights
Plan and lead immersive reviews for audiences ranging from engineering teams to executive leadership, tailoring content for strategic decision-making
Facilitate immersive reviews (plan, schedule, moderate), capturing findings that inform HF scorecards and design decisions
Partner with Global Design Studio to meet rising VR demand; monitor throughput and reduce bottlenecks in review delivery
Collaborate with Human Factors Program Engineers, Studio Engineers, Release Engineers, Sculpting, Global Studio, Technology Operations and IT to align needs with potential solutions
Validate solutions by hosting demo/testing activities
Engage with external hardware and software vendors
Ensure production readiness plan will meet stakeholder’s needs
Clearly communicate successes, lessons learned, and actionable insights
Stay current on emerging technologies, industry trends, and best practices in immersive and human factors domains
Develop expertise for competitive automotive executions in area of assignment
Ability to manage multiple projects simultaneously with strong prioritization skills