PracticeTek-posted 10 days ago
Full-time • Mid Level
Hybrid • San Diego, CA
251-500 employees

At PracticeTek, we don’t do ordinary, we do bold ideas, big impact, and endless opportunities to grow. Imagine working with teammates who celebrate your wins, challenge you to think bigger, and cheer you on every step of the way. Imagine building solutions that actually change lives and reshape how healthcare works. That’s the vibe here: high-energy, high-impact, and 100% human. Ready to jump in? Let’s go! We’re on a mission to revolutionize healthcare practices effortlessly and we live out our brand promise every day: being the Trusted Partner in retail healthcare. PracticeTek is one of the largest retail-healthcare tech providers in North America, offering everything a practitioner would need, from pre-encounter workflows to practice management, analytics, digital intake forms, marketing tools, EHRs, and payment systems, for a whopping 40,000+ clinics worldwide. Over the years, we’ve brought together the best-in-class platforms that serve the Chiropractic, Wellbeing, Vision and Dental providers and their patients; and we are united by one mission, to revolutionize retail healthcare practices effortlessly. Here, you’ll have the flexibility to contribute across multiple brands, each offering a unique path for growth. Whether you’re building products, supporting customers, or driving strategy, your journey with PracticeTek is full of opportunity. We believe in showing up with consistent care, staying always ahead, keeping our approach market-in, making every experience feel effortless, owning it openly, and striving to do right in every decision. These aren’t just words; they’re how we live, work, and make an impact together. At PracticeTek, you’ll get to: Shape the future of healthcare with technology solutions that are always evolving to meet real-world needs. Team up with passionate, talented people who care deeply about patients, providers, and making a difference. See your impact firsthand by helping practices deliver care that’s simpler, smarter, and better for everyone. Grow your career and your skills in an environment that celebrates curiosity, collaboration, and continuous development. We are seeking a HubSpot Marketing Specialist to own campaign execution, reporting, and marketing performance insights within our HubSpot platform. This role will partner closely with Marketing, Sales Operations, and Revenue Operations to ensure HubSpot is fully leveraged for lead generation, pipeline contribution, and revenue growth. While our IT Systems Analyst will handle HubSpot’s technical integrations and back-end infrastructure, this position will focus on translating marketing strategies into execution, ensuring accurate reporting, and driving data-backed decisions.

  • Campaign Execution: Build, launch, and optimize multi-channel campaigns (email, landing pages, nurture workflows, forms, etc.) in HubSpot.
  • Segmentation & Personalization: Manage lists, audience segmentation, and personalization strategies to increase engagement and conversion rates.
  • Reporting & Analytics: Create and maintain HubSpot dashboards to track campaign performance, lead funnel health, and revenue impact.
  • Collaboration: Work closely with Marketing, Sales Operations, and Revenue Operations to align campaign execution with pipeline and revenue goals.
  • Data Quality: Maintain clean, structured data within HubSpot, including campaign naming conventions, tracking, and attribution setup.
  • Insights: Translate campaign and funnel data into actionable recommendations for Marketing and Sales leadership.
  • Best Practices: Stay up to date on HubSpot product updates and marketing automation trends, applying them to improve performance.
  • 3–5 years of hands-on experience in HubSpot Marketing Hub.
  • Proven track record of building and optimizing marketing campaigns within HubSpot.
  • Strong understanding of full funnel reporting enabled through Hubspot with B2B marketing funnel metrics and revenue operations workflows.
  • Deep understanding of paid media campaign tracking within HubSpot as well as related lead scoring, marketing attribution and campaign ROI analysis.
  • Strong experience in HubSpot to Salesforce workflows and integrations; this role will partner with the technical expert in data governance and data or platform integrations.
  • Experience collaborating cross-functionally with Sales Ops and Rev Ops to provide meaningful cross-company reporting against campaigns.
  • Strong communication skills, capable of translating data into insights for non-technical stakeholders
  • Strong reporting, analytics, and data storytelling skills.
  • Detail-oriented with excellent organizational and project management skills.
  • Comprehensive health, dental, and vision coverage options
  • Wellness benefits that support lifestyle, behavioral health, and overall wellbeing
  • Flexible paid time off, sick time, and 10 company-paid holidays
  • 401(k) plan with company match to help you build your future
  • Culture Committee driving initiatives that spark connection, fun, and belonging
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