Home Equity Product Manager

Regions Bank•Birmingham, AL

About The Position

At Regions, the Product Manager assists in the development, execution, and tracking of marketing or business segments programs for a product or product line by collecting, analyzing, and reporting marketing and sales performance data.

Requirements

Bachelor's degree
Seven (7) years of experience in product development/management, market research, or directly related experience
Critical thinking and planning
Demonstrated success in launching products or major product enhancements
Excellent organization and project management skills
Excellent written and verbal communication skills
Financial Analysis
Proficiency in Microsoft Office including Word, PowerPoint, Excel, and Access
Proven ability of leading and influencing cross functional teams

Nice To Haves

Experience within the financial industry or with a banking institution
Product Management Experience
Home Equity product knowledge
Credit & Underwriting fundamentals
Lending Portfolio management
Policy & Procedure development
Audit & Exam readiness
Loan Origination Systems (LOS) experience
Customer Process or Experience design or optimization
Digital Lending Experience – online applications, e-sign, document automation
Issue Resolution – operational bottlenecks, system defects

Responsibilities

Coordinates promotional, marketing, and communication programs for all specified products and services as well as produce standard management reporting
Researches and compiles business and industry competitive data to analyze and develop tactics to achieve strategic goals
Analyzes sales information, projections, and other meaningful data and present findings to business unit management
Prepares and/or provides support in the preparation and delivery of training and sales tools
Acts as a subject matter expert, point of contact, and lead of special projects pertaining to specified products and services
Understands industry research around customer behaviors, new product offerings, new providers, and regulatory impacts while keeping business unit and product development heads informed
Assists in vendor relationship management including responding and sending requests, managing risks, and ensuring compliance adherence
Ensures risk management throughout the life cycle of each product, ensuring proper risk controls and monitoring, and compliance with regulatory risk and operational risk
Develops products and enhances services to remain competitive in the marketplace while ensuring adherence to all of Regions’ compliance and regulatory standard
Participates in new product development and may provide geography support as necessary
Collaborates with sales teams to identify and implement sales tactics as well as partner with cross-functional teams to execute strategies
May recommend marketing strategies including advertising, packaging, pricing, expense budgets, profit plans, and future product development
Completes complex projects