Healthcare Marketing Manager (Hybrid)

Kaizo Health • Fort Washington, MD

147d • $75,000 - $100,000 • Hybrid

About The Position

Are you a strategic thinker with a passion for creating cohesive marketing strategies that drive results? Do you excel in developing innovative campaigns that attract and retain customers across various platforms? If so, we have an exciting opportunity for you to lead our marketing efforts and make a significant impact! About Us: We are a leading chiropractic and rehabilitation practice serving the vibrant communities of the DC area. Committed to excellence and innovation, we strive to provide exceptional care and support to our patients while fostering strong partnerships with our referral sources. Role Overview: As a Marketing Manager, you will play a key role in developing, implementing, and executing integrated marketing strategies to attract new patients and nurture existing relationships. You will lead all facets of marketing for Kaizo Health, including digital campaigns, brand management, B2B in-person sales and relationship building, content creation, event coordination, and performance analysis. Your responsibilities will include: Strategic Planning: Develop and execute integrated marketing plans that encompass digital, physician, attorney, internal, and retargeting efforts, ensuring a cohesive and consistent brand message across all channels. Referral Source Engagement: Cultivate relationships with referral sources such as physicians, attorneys, and internal stakeholders to drive patient referrals and foster collaboration. Patient Engagement: Develop and execute strategies to maximize referrals from our existing customer base and build our cash-based wellness programs. Digital Marketing: Lead digital marketing initiatives, including social media management, search engine optimization, email marketing, and online advertising, to increase brand visibility and attract new patients. Brand Awareness: Create and execute comprehensive strategies that increase brand visibility and recognition. This includes defining the brand’s unique value proposition and positioning in the market, as well as ensuring consistency across all marketing and communication efforts. Content Creation: Develop engaging content for various marketing channels, including blogs, social media posts, email newsletters, and website updates, to educate and engage our audience. Analytics and Optimization: Monitor and analyze marketing performance metrics, leveraging data insights to optimize campaigns and drive continuous improvement. Location: Join us for an exciting hybrid role based in the vibrant DC area, with opportunities to engage the team and mission-critical responsibilities directly at our four clinics located in Landover, MD, Fort Washington, MD, Rockville, MD, and Fairfax, VA. This position is perfect for those who thrive on the combination of virtual and in-person interactions and are keen to immerse themselves in the heart of our marketing operations. Your role will be pivotal in capturing our brand's essence through dynamic content creation, forging strong relationships, and strategizing collaboratively on marketing initiatives. Enjoy the freedom of movement with no cubicle in sight as you become a key player in our community-focused team!

Requirements

• Proven experience in developing and executing marketing strategies that drive business growth and customer engagement.
• Expertise in managing marketing efforts across digital, physician, attorney, internal, and retargeting channels, with a focus on integration and synergy.
• Strong interpersonal skills and the ability to cultivate relationships with referral sources and internal stakeholders to drive patient referrals.
• Hands-on experience in digital marketing tactics such as social media management, SEO, email marketing, and online advertising.
• Proficiency in analyzing marketing data and metrics to measure performance and optimize campaign effectiveness.
• Bachelor’s degree in marketing (or related field) + 5 years of proven marketing experience and driving tangible results
• Experience in achieving new customer/patient acquisition results in a healthcare or service industry
• Experience in market research and identification of target market
• Experience in developing marketing strategy, including brand differentiation, and successful execution of the strategy across multiple marketing avenues
• Results-oriented with the ability to measure, report on, and exceed goals across multiple metrics
• Exceptional written and verbal communication skills, along with top-notch organizational skills
• Experience with CRM software and b2b account management

Responsibilities

• Develop and execute integrated marketing plans that encompass digital, physician, attorney, internal, and retargeting efforts, ensuring a cohesive and consistent brand message across all channels.
• Cultivate relationships with referral sources such as physicians, attorneys, and internal stakeholders to drive patient referrals and foster collaboration.
• Develop and execute strategies to maximize referrals from our existing customer base and build our cash-based wellness programs.
• Lead digital marketing initiatives, including social media management, search engine optimization, email marketing, and online advertising, to increase brand visibility and attract new patients.
• Create and execute comprehensive strategies that increase brand visibility and recognition. This includes defining the brand’s unique value proposition and positioning in the market, as well as ensuring consistency across all marketing and communication efforts.
• Develop engaging content for various marketing channels, including blogs, social media posts, email newsletters, and website updates, to educate and engage our audience.
• Monitor and analyze marketing performance metrics, leveraging data insights to optimize campaigns and drive continuous improvement.

Benefits

• Competitive Salary (75K-100K DOE) and Benefits Package
• Personal and Professional Growth
• Chance to make a meaningful impact in the lives of the community members and contribute to the growth of our practice
• A collaborative and innovative team environment where our hard work allows us to play hard, too
• A strong sense of connection and community – our group genuinely enjoys and supports each other, as well as shares their individual and collective successes to ensure everyone on the team reaches their greatest potential

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 101-250 employees