Head of User Acquisition

Yubo

8h • Hybrid

About The Position

As our future Head of User Acquisition , you will lead Yubo's user acquisition strategy globally, with a strong focus on performance marketing, creative strategy, ASO and channel diversification. Your mission is clear: improve acquisition efficiency in our core markets, reduce cost per registration, increase ROAS, and help us move toward a healthier media mix, with data to back it up. Spoiler alert, if you think it’s as simple as “more spend=good”, think again. You will manage a team of specialists across User Acquisition, creative strategists, all while partnering closely with Product, Engineering, Data, and Brand Marketing. The role is both strategic and hands-on: setting direction, improving execution, and making sure we invest in the right levers with the right level of rigor. This role should suit someone who has already managed significant budgets for a consumer app, knows the specifics of US mobile acquisition, and is comfortable balancing performance discipline with creative ambition. We are looking for a strong leader who can build a smart, durable acquisition machine. Are you up for the challenge?

Requirements

• 10+ years of experience in user acquisition, growth marketing or performance marketing for a B2C consumer app (social, gaming, or dating preferred).
• Proven track record of efficiently scaling paid acquisition across multiple markets with a data-driven approach
• You are experienced in managing a significant monthly marketing budget, particularly in the US market
• Deep expertise in Meta, TikTok, Google Ads, Apple Search Ads, and programmatic advertising
• Experience with incrementality testing, attribution models, and data-driven decision-making.
• Strong understanding of lifecycle marketing.
• Leadership experience building & managing high-performing growth teams.
• You understand the impact of GDPR, iOS ATT, and Google Privacy Sandbox on acquisition strategy
• You have a strong sense of what makes Gen Z creative effective and how to scale it without making it feel manufactured

Responsibilities

• Own Yubo's global user acquisition strategy across paid, organic, ASO and emerging channels
• Manage and optimize a multi-million dollar monthly performance marketing budget across platforms such as Instagram, TikTok, Snap, Google, Reddit, Apple Search Ads and other relevant channels
• Improve acquisition efficiency by reducing cost per registration and increasing ROAS in core markets
• Scale acquisition strategies across 10+ countries, with particular attention to US campaigns
• Lead media buying strategy, bidding, audience targeting, creative testing, and budget allocation, paying particular attention to creative performance.
• Partner with Brand Marketing to strengthen ASO and ensure paid and organic efforts work together coherently
• Develop content and creative frameworks that support performance while staying aligned with Yubo's positioning and Gen Z audience
• Explore and validate new acquisition channels to reduce reliance on paid media and build a stronger marketing mix
• Build reporting frameworks and measurement approaches to assess campaign performance, incrementality, and investment efficiency
• Work closely with Product, Engineering, and Data teams to improve funnel performance and support smarter decision-making
• Lead, coach, and grow a high performing team across user acquisition

Benefits

• A highly competitive salary range as well as equity in the company
• A highly flexible remote work policy, 2 days at the office per month, with monthly team events. We also cover fees for external professional events and meetups (Android Makers, etc…)
• Great health insurance coverage for both you and your family by Alan, fully paid for by Yubo !
• Numerous benefits for parents: additional parental leave, easy access to nurseries and daycare facilities in France.
• Cool Workplace : enjoy our amazing Parisian office and our many hybrid work options
• Team Activities : participate in get-togethers, events, and team-building activities
• Family-Friendly : we support parents with childcare options and family-friendly policies
• Wellness Programs : benefit from comprehensive health insurance, wellness programs, sports classes, and mental well-being initiatives

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed