Head of User Acquisition

Ruby Labs

7d • Remote

About The Position

We are looking for a senior Head of User Acquisition to lead paid growth at Vegas Bonanza. You will own the full acquisition operation — strategy, channel execution, creative testing, team management, and performance accountability — across Meta and Snapchat. This is a hands-on leadership role: you will manage internal UA specialists and external agencies, build the systems, and be directly accountable for CPA targets, conversion volume, and revenue growth.

Requirements

• 5+ years of experience leading user acquisition with a proven track record scaling paid campaigns profitably on Meta and Snapchat.
• Experience managing internal teams and external agencies simultaneously.
• Strong background in creative testing pipelines and data-driven optimization.
• Advanced skills in A/B testing, marketing analytics, and ad automation tools.
• Proven ability to establish and manage business processes with strict operational discipline.
• Exceptional attention to detail, operational rigor, and an accountability-first mindset.
• Fluent in English.

Nice To Haves

• Experience in sweepstakes, online gaming, or subscription-based consumer products is a strong plus.

Responsibilities

• Multi-Channel Ownership — Own acquisition strategy, budget allocation, and scaling execution across Meta (Facebook/Instagram) and Snapchat.
• Team & Agency Management — Lead internal UA specialists and external agencies. Set direction, enforce accountability, and drive execution quality.
• Creative Testing — Build and run a high-velocity creative testing pipeline. Define winner criteria, kill weak concepts fast, and scale winners immediately across variations and localizations.
• A/B Testing Framework — Define and maintain the full creative testing system: structure, naming conventions, decision rules, and learnings loop.
• Performance & Reporting — Own CPA, CVR, ARPU, and LTV tracking. Deliver structured performance reporting daily and weekly. Maintain full channel transparency for leadership.
• Compliance Leadership — Enforce compliance frameworks across all creatives and funnels. Audit rejections, extract patterns, and define rules for future scaling.
• Market Intelligence — Build automated flows to monitor competitor ads, offers, and creative patterns. Feed insights directly into growth and creative decisions.
• Process & Automation — Establish and enforce UA business operations including reporting loops, spend monitoring, and cross-team coordination. Implement automation tools to scale efficiently.

Benefits

• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
• Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
• Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed