Head of US GTM, Twitch Ads

Amazon • Santa Monica, CA

1d

About The Position

Twitch is the world’s largest live streaming service, with global communities
built around gaming, entertainment, music, sports, cooking, and more. It is
where thousands of communities come together for whatever, every day. Twitch
offers brands the opportunity to reach uniquely engaged audiences through Video,
Audio, Display advertising and through custom content integration and
sponsorships.

We start with the customer and work backwards in everything we do, including in
advertising. We believe that advertising, when done well, enhances the customer
experience with delightful discovery for consumers and compelling performance
for advertisers. The programs we deliver to advertisers enable them to build a
unique connection with consumers, from first discovery to loyalty in a unique
and compelling way versus any other media platform at scale.

We seek a seasoned leader to join the US, Go-To-Market (GTM) team for the Twitch
Ads organization within Amazon. This role will report directly to the Director,
Global GTM and Brand Safety and be the US leader for developing the unified
go-to-market strategy and strategic execution for advertising solutions across
Twitch, propelling us to be the top tier solution in live video advertising.
He/she will lead the US team and partner with the broader global team setting
the total Twitch Ads strategy.

Requirements

• 10+ years of building and leading large teams and working in matrixed operating structures experience
• Bachelor's degree or equivalent
• Experience exceeding sales targets using a consultative, solutions-focused approach or equivalent
• Experience in strategic marketing management and market analysis and demonstrated ability to build and execute a strategy with clear goals and objectives to align to business and service objectives, and support portfolio objectives
• Experience in marketing, brand advertising, media sales, or online advertising and close work with senior advertisers and agency stakeholders
• Experience in developing and executing an analytic vision to solve business-relevant problems
• Experience leading and executing Agency Upfronts.
• Track record of building programs, such as inventive structures and service offerings.

Nice To Haves

• Experience hiring and growing top talent
• Can manage a high volume of requests and competing deadlines
• Experience providing and effectively communicating strategic and tactical recommendations based on data
• Experience delivering results, setting strategy, and running a large volume and high profile business
• Experience communicating results to operations and business leaders
• Experience conducting sophisticated and creative analysis of complex data and translate the results into actionable deliverables, messages, and presentations

Responsibilities

• Drive the US vision, value proposition, programs, planning, and packaging solutions to grow our GTM approach and across all Amazon Ads video properties.
• Drive adoption of Twitch's advertising offerings, including business management in support of org goals around revenue, product adoption, advertiser maturity advancement, etc.
• Develop the US end-to-end strategy for positioning, pricing, packaging, and planning of Twitch's advertising offerings, alongside sales, product, sponsorships, strategy peers, and One Amazon.
• Aggregate VOC and partner with product teams to drive video solutions for customers and growth for Twitch; produce stack-ranked set of sales priorities, and influence requirements, roadmap decisions and trade-offs.
• Partner with Product, Sponsorships, & Ads Marketing on Video Sales and Marketing narratives.
• Customize the macro strategy to each sales vertical within the US Twitch Ads team.
• Contribute to the US Agency Upfront process for Amazon, as well as all similar annual processes as they relate to Video.
• Drive sales enablement of both current and new products & capabilities.
• Hire, develop and lead a team of GTM leads.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Director