Sr. GTM Lead, Twitch Ads

Amazon • New York, NY

1d

About The Position

Twitch is the world’s largest live streaming service, with global communities
built around gaming, entertainment, music, sports, cooking, and more. It is
where thousands of communities come together for whatever, every day. Twitch
offers brands the opportunity to reach uniquely engaged audiences through Video,
Audio, Display advertising and through custom content integration and
sponsorships.

We start with the customer and work backwards in everything we do, including in
advertising. We believe that advertising, when done well, enhances the customer
experience with delightful discovery for consumers and compelling performance
for advertisers. The programs we deliver to advertisers enable them to build a
unique connection with consumers, from first discovery to loyalty in a unique
and compelling way versus any other media platform at scale.

We seek a seasoned professional to join us as Sr. GTM Lead, Twitch. This new
role will responsible for developing the unified go-to-market strategy and
strategic execution for advertising solutions across all Twitch properties. This
is an exciting opportunity to be part of a fast growing and entrepreneurial
organization, bringing innovation and growing adoption of Amazon Ads. We are
seeking an innovative, creative, analytical and strategic thinker, who is
passionate about digital media and the future of Twitch Ads. The ideal candidate
enjoys solving complex problems, works effectively with cross-functional teams
and thrives in a fast-paced setting that is constantly evolving. This role will
be highly visible with senior levels of Amazon and Twitch, and will need to work
collaboratively with internal management teams to understand where our relative
advantages or risks lie, where new market segments and solutions should be
created.

The successful candidate will have a talent for responding effectively to
industry direction, customer needs and market positioning. They are comfortable
with ambiguity and juggling multiple priorities simultaneously in fast-paced
dynamic environment. They possess high levels of creativity, independence,
flexibility and attention to detail. In addition, this person will be an unique
thinker who can make convincing, information-based arguments.

Requirements

• 5+ years of professional or military experience
• 5+ years of developing, negotiating and executing business agreements experience
• Bachelor's degree
• Experience developing strategies that influence leadership decisions at the organizational level
• Experience managing programs across cross functional teams, building processes and coordinating release schedules

Nice To Haves

• Experience interpreting data and making business recommendations
• Experience identifying, negotiating, and executing complex legal agreements

Responsibilities

• Drive the vision and the end-to-end strategy for positioning, pricing, packaging, and planning of Twitch advertising offerings.
• Maintain firm grasp of video, display and social media advertising market and competitive trends to identify and assess opportunities.
• Lead quantitative analysis of demand, including opportunity sizing of both traditional/existing demand channels and emerging/new demand sources.
• Reconcile supply-based budget models with demand-based analyses, in coordination with Finance teams.
• Analyze and recommend trade-offs between price, volume and yield-generating strategies.
• Work with sales teams on enablement and demand generation strategies to achieve revenue and adoption targets.
• Drive growth of Twitch advertising offerings, including business management in support of org goals around revenue, product adoption, advertiser maturity advancement, etc.
• Track quarterly sales pacing (to budget revenue and/or other goals), and recommend adjustments to GTM strategies or tactics as appropriate.
• Produce stack-ranked set of sales priorities to influence product requirements, roadmap decisions and trade-offs.
• Partner with Ads Marketing on customer-facing Video Sales and Marketing narratives.
• Partner with cross-functional leads across the Ads organization to ensure execution of GTM strategies, including tactical week-to-week guidance and support.
• Effective at articulating and presenting complex concepts to cross functional audiences using hard data and metrics to support assumptions.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level