Head of Trade Marketing (Temporary)

Future Publishing•New York, NY

9d•$121,000 - $180,000•Hybrid

About The Position

The Head of Trade Marketing is a senior position within the trade marketing team. You will create collaborative, productive relationships with the North American sales team, and deliver insight-driven, creative marketing plans that build our reputation and attract advertisers. You will refine the Future market positioning for North America and the value proposition for our advertising partners and important media stakeholders. You will lead a team and help partner with internal stakeholders including our sales, marketing and editorial partners. You have experience creating revenue-driving, go-to-market strategies for media companies or publishers. Reporting to the Chief Revenue Officer, you will join a successful team of sales-minded marketing professionals.

Requirements

Advertising sales marketing with ad supported revenue or related experience
Background in the US media/advertising industry or experience working with media/advertising organizations
Experience managing a team of creative and data-led individuals
Experience with integrated marketing planning and execution (including digital, content, social, and events)
Experience producing branded content and events and understanding of production costs and requirements
Comfort with different types and sources of data, and ability to obtain insights from data
Experience with marketing automation tools and CRM systems
Experience building relationships, gaining trust and respect with cross-functional partners at all levels of seniority
Experience collaborating with senior executives
Experience managing change, conflict, and resolution

Responsibilities

Reporting to the Chief Revenue Officer.
Manage, lead and develop a team, inclusive of marketing managers, data specialists, and graphic designers
Oversee project timelines and processes, ensuring delivery and execution with a focus on return on investment
Promote innovation by delivering impactful marketing plans for our portfolio of brands
Create first-class marketing materials (including media kits, one sheets, newsletters) to align with important brand messages and industry events
Use research and analytics resources to provide unique insights and powerful storytelling to attract clients
Brainstorm marketing opportunities informed by audience data and deliver tentpole events for important brand targets
Meet with internal stakeholders to understand growth opportunities to ensure up-to-date GTM narratives
Be a brand ambassador for all Future brands and immerse yourself in media and publishing culture.
Manage the annual budget, inclusive of third-party vendors and contractors