Head of Strategic Marketing Biology

The businesses of Merck KGaA, Darmstadt, Germany•Burlington, MA

About The Position

As the Head of Strategic Marketing for Biology, you will be instrumental in shaping the strategic direction and growth of the Business Unit, directly influencing its success in the competitive life sciences market. Key responsibilities: Global Marketing Strategy: Develop and lead global marketing strategies to drive growth and profitability. Create short and long term plans, conduct market sizing, competitive analysis, customer VOC, and value modeling. Analyze and monitor market trends, shifts, and report on unmet needs, implications for positioning, and growth opportunities globally. Innovation Initiatives: Collaborate with R&D and business field leads on innovation initiatives driven by market trends, unmet customer needs, and growth opportunities. Build a robust innovation pipeline through ideation, gap analysis, and roadmap development. Value Proposition: Create compelling, differentiated value propositions tailored to target markets and customers. Pricing Management: Develop pricing strategies informed by competitive analysis, value modeling, and total cost to serve. Establish pricing margin bands and approve exceptions as needed. Collaborate with marketing communications and regional commercial teams to execute activation plans, providing guidance, training and content development support. Support the development of business cases for commercialization opportunities and partnership discussions. Overseeing the business planning and execution function, where you will guide strategic planning for the business unit.

Requirements

Bachelor’s degree and Masters’ Degree.
10+ years of proven experience in Strategic Marketing or 5+ years in Management Consulting working with the life sciences or biotechnology sectors.
5+ years’ experience of leadership/managerial experience.
Excellent Leadership Skills with proven track record of building and developing successful teams, both in direct management and matrix environment, fostering high impact and performance culture.
You are a strategic thinker focused on results, capable of developing long-term marketing strategies that align with business objectives.
You possess a strong understanding of market dynamics and customer insights, enabling you to identify opportunities and threats effectively.
You have exceptional communication and interpersonal skills, allowing you to build strong relationships with stakeholders and present ideas clearly.
You are proficient in data analysis and strategic planning tools, using metrics to inform decision-making and optimize marketing performance.
Ability to navigate ambiguity and provide clear direction in a highly dynamic and fast-paced environment, ensuring effective execution across stakeholders.
Experience leading across a complex, international network of stakeholders, including Commercial, R&D, Quality and Operations.
Ability to travel internationally (up to 20%).

Nice To Haves

PhD in Biology or relevant scientific discipline preferred.
Experience in commercial area is an added advantage.

Responsibilities

Develop and lead global marketing strategies to drive growth and profitability.
Create short and long term plans, conduct market sizing, competitive analysis, customer VOC, and value modeling.
Analyze and monitor market trends, shifts, and report on unmet needs, implications for positioning, and growth opportunities globally.
Collaborate with R&D and business field leads on innovation initiatives driven by market trends, unmet customer needs, and growth opportunities.
Build a robust innovation pipeline through ideation, gap analysis, and roadmap development.
Create compelling, differentiated value propositions tailored to target markets and customers.
Develop pricing strategies informed by competitive analysis, value modeling, and total cost to serve.
Establish pricing margin bands and approve exceptions as needed.
Collaborate with marketing communications and regional commercial teams to execute activation plans, providing guidance, training and content development support.
Support the development of business cases for commercialization opportunities and partnership discussions.
Overseeing the business planning and execution function, where you will guide strategic planning for the business unit.