Head of SEO

Wpromote

2d•$168,000 - $198,000•Remote

About The Position

Weâre looking for a bold, forward-thinking Head of SEO to lead and scale our SEO discipline and help position Wpromote at the forefront of AI Search and organic discovery. This is a senior leadership role accountable for SEO strategy, innovation, team leadership, and client outcomesâwith a direct impact on client retention, revenue growth, and the future of organic search at the agency. Reporting into our VP, Organic Growth, you will lead a team of 35+ SEO professionals, drive enterprise and AI-powered SEO strategies, develop new service offerings, and partner closely with Sales, Strategy, and executive leadership to shape POVs and win new business. If you thrive at the intersection of SEO, AI, technology, and people leadership, weâd love to talk! At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweekâs Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of whatâs possible in marketing.

Requirements

Minimum of 8 years of experience in technical SEO and content strategy
4+ years of demonstrated success in staff management, development and mentoring experience
Demonstrated interest in AI Search (AEO/GEO) and applied learnings
Demonstrated ability to build and lead a SEO discipline within an agency/business in a highly collaborative environment to develop and execute SEO strategies, plans, and programs for clients in a variety of industries
Deep knowledge of all aspects of the SEO space: platforms, vendors, measurement, content creation, technology, UX
Experience overseeing Enterprise SEO campaigns at scale across regions, lines of business, and brands
Demonstrated ability to think strategically about complex issues, leading to thoughtful recommendations, action plans, and campaigns that drive high ROI
An innovative and strategic mindset which includes thinking forward to new algorithm changes, being proactive about future technology, and collaborating on new strategies for improved ranking and traffic
Strong Understanding of technical implementation to assist with articulation and execution on a variety of platforms (Wordpress, Magento, Shopify, Salesforce, and additional CMS experience is a plus)
Practical knowledge of and experience with Python and Google Apps Script development, specifically within the context of SEO (e.g. data analysis, NLP, etc.)
Experience with HTML, CSS, and Javascript
Strong knowledge with measurement and reporting tools such as Google Analytics, Google Data Studio, Adobe Analytics, and Google Search Console
Previous experience with crawling and rank reporting tools such as SEMrush, BrightEdge, Whitespark, Moz, Ahrefs, and Screaming Frog
Strong understanding of optimization for alternative search engines, social platforms, and marketplaces, including iOS and Google Play stores, YouTube, Pinterest, and Amazon
Working knowledge of paid media and other services in relation to SEO
Knack to delegate efficiently and manage internal teams in the development and execution of effective planning and execution
A track record of participating in successful new business pitches that generate growth
The ability to use consumer insights data, organic performance, and key trends to inform the development of strategies and plans
Strong time and project management skills, with the ability to identify and respond to situations rapidly
Bachelor's degree (BA/BS) or equivalent practical experience.
Excellent oral, written, and interpersonal communication skills; including strong presentation skills

Nice To Haves

A Masterâs degree in a related field

Responsibilities

Managing a team of 35+ individuals with 5 direct reports
Driving SEO and AI Search strategy with emphasis on holistic, scalable and innovative approach. Serve as agency lead for all SEO & AI Search POVâs
Working directly with the Sales team to create sales materials and pitching to prospective clients
Determining long term vision of the SEO department as well as continually innovating and staying ahead of the changing organic growth landscape. Spearhead the development of new service offerings.
Providing growth mapping & goal setting, and performing annual formal performance reviews, while driving focus on our core values - cultivating curiosity, building connections, acting with respect, delivering excellence, and celebrating success.
Overseeing SEO work for team and clients, including strategy, development, tactical expertise, and measurement of SEO programs
Spearheading the ideation and development of tech-enabled SEO automation and/or agentic AI solutions for workflow optimization, performance optimization, data analysis, and organic growth strategy
Developing bespoke service solutions and strategies for our most complex, Enterprise SEO programs
Working with the SEO directorate to determine the correct roles, responsibilities, and expertise needed to scale and grow our SEO practice. Managing the recruitment, retention, and professional development of the department.
Partnering with interdisciplinary teams, platform and technology partners, and agency leadership at large to develop and guide OKRs, cross-functional strategic initiatives, and special projects, holding relevant members accountable to any respective follow-through
Partnering closely with internal stakeholders to capture and share learnings, providing thought leadership pertaining to emerging trends in search and developing the roadmap for future success