Head of Sales and GTM

Prove Partners•Las Vegas, NV

1d•Remote

About The Position

PROVE is seeking a Head of Sales and GTM (remote) to design, build, launch, and lead the demand generation for PROVE’s Bulk Purchase financing product. This is a builder and operator role suited for a leader who can create the GTM engine from concept to execution and scale a high performing sales organization as demand grows, building on a product that has grown approximately 60% YoY and generates roughly $35 million in annual revenue. This leader will be responsible for expanding PROVE’s presence among medical providers that treat personal injury patients and for shaping how the market understands and adopts the Bulk Purchase product. The scope spans strategic planning and hands on execution, including marketing, outbound demand generation, channel development, and industry thought leadership. The Head of Sales and GTM will be the first hire dedicated to this function and will have the mandate to grow a team of sales and business development professionals over time. The Head of Sales and GTM will partner closely with leaders across the organization to create visibility into pipeline performance and report progress against commercial targets and key performance indicators. This individual will manage the sales funnel from initial outreach and qualification through warm handoff to the investment team for structuring and closing, ensuring a seamless experience for prospective provider partners.

Requirements

Demonstrated success building and scaling a full GTM function that includes sales, marketing, demand generation, and market positioning.
Proven experience leading B2B sales cycles in a growing organization.
Strong understanding of consultative and value-based selling.
Track record of creating effective marketing collateral, content strategies, and thought leadership programs that support commercial outcomes.
Experience overseeing outbound business development teams and implementing structured outbound processes that consistently generate pipeline.
Fluent in Salesforce, CRM hygiene best practices, and data driven funnel management.
Strong leadership and talent development abilities, including hiring, coaching, and retaining high performing sales talent.
Demonstrated ability to hire, coach, and retain high performing sales talent.
Excellent communication and presentation skills with credibility at the executive level and confidence speaking at conferences, panels, and industry events.
Highly organized, data driven, and fluent in CRM tools such as Salesforce.
Ability to create clear, compelling marketing materials and thought leadership content.

Nice To Haves

Experience in financial services, specialty finance, healthcare services, or legal services.
Background selling multi product offerings or building a commercial strategy for a product that did not previously have a structured GTM engine.
Familiarity with marketing automation tools and digital demand generation tactics.
Background in environments where cross functional coordination is critical to successful execution.

Responsibilities

Go To Market Strategy and Leadership
Architect and launch the end-to-end sales and marketing strategy for PROVE’s Bulk Purchase product.
Segment the provider landscape, identify highest value targets, and develop differentiated value propositions, messaging frameworks, and tailored collateral for each group.
Build a structured demand generation engine that blends targeted outbound programs, high impact inbound channels, industry events, publications, and strategic partnerships.
Represent PROVE as a subject matter expert and thought leader in the personal injury ecosystem, including conferences, webinars, and industry forums.
Create competitive positioning and messaging that differentiates PROVE in the market.
Marketing and Content Development
Lead development of all market facing materials, including pitch decks, production overviews, case studies, industry primers, and event collateral that clearly articulate PROVE’s Bulk Purchase value.
Develop a publishing strategy that includes white papers, educational content for providers, and PROVE authored insights that establish thought leadership in the market.
Strengthen PROVE’s visibility across relevant associations, journals, and digital channels through targeted, measurable marketing initiatives.
Oversee digital marketing, email outreach, and lead nurturing workflows that support lead generation, qualification, and pipeline acceleration.
Sales Execution and Pipeline Management
Drive predictable pipeline growth through structured outbound programs and effective conversion of inbound leads.
Own the full sales cycle from initial outreach and needs assessment through qualified opportunity creation and smooth handoff to the investment team for structuring and closing.
Provide executive level forecasting, funnel analysis, and insights into deal velocity, conversion rates, and revenue trajectory.
Conduct regular pipeline reviews, deal strategy sessions, and coaching conversations to improve effectiveness and shorten sales cycles.
Ensure Salesforce and related systems reflect accurate, timely, and complete data across all stages, and establish CRM standards and operating rhythms that support scale.
Team Building and People Leadership
Build and scale a high performing sales and business development team, including recruiting, onboarding, training, and ongoing performance management.
Define clear processes, playbooks, and expectations that enable consistency, quality, and repeatability across all stages of the funnel.
Foster a culture of accountability, collaboration, and continuous improvement.
Cross Functional Collaboration
Partner with leaders across the organization (Finance, Legal, Operations, and Servicing) to simplify and translate complex concepts into compelling narratives and content that resonate with medical providers.
Collaborate with leadership to address capability needs, inform product strategy, and achieve revenue targets.
Ensure seamless coordination between sales, investment, and client success teams to support a smooth transition from prospecting to execution and post-acquisition management.
Serve as a trusted partner to cross functional leaders by elevating market insights, highlighting competitive threats, and identifying opportunities to strengthen PROVE’s product offering.