Head of Product - Offroad

onX • Missoula, MT

34d • $143,000 - $201,000 • Remote

About The Position

onX is seeking a seasoned product leader to own the product strategy and execution for onX Offroad, our fastest scaling business. This leader should thrive in high-tempo environments and bring experience across multiple stages of the business and product lifecycle, with a strength in navigating the critical transition from initial product-market fit to scale. At our current stage, success in this role requires comfort with calculated risks and the ability to move aggressively and decisively. You will set the long-term product vision while operating hands-on in a complex, multi-segment ecosystem where every activity, vehicle type, and geography represents a distinct customer need. In close partnership with engineering, user experience (UX) design, and business leadership, you will define product direction, packaging, and strategic focus areas, bringing structure to ambiguity, making thoughtful tradeoffs, and moving decisively as the business grows. This is a highly visible, strategic role requiring strong product judgment, technical fluency, and business acumen. You will pair strategic thinking with hands-on execution, leverage data to guide decisions, and champion our customers, with direct accountability for driving engagement, retention, and revenue across the Offroad business while reinforcing our “built for offroaders, by offroaders” ethos. This role will report to the General Manager, Offroad.

Requirements

• Ten (10) or more years of progressive product management experience leading software products or platforms, including large-scale, cross-functional teams or multi-line product portfolios in B2C environments
• Bachelor’s degree or equivalent practical experience
• Deep understanding of consumer-facing software ecosystems across mobile, web, and connected platforms
• Proven ability to lead cross-functional teams and drive outcomes through influence in complex, matrixed environments
• Experience defining and using product success metrics to drive business decisions, including familiarity with user segmentation, cohort modeling, and growth levers
• Experience across multiple business/product stages, including shaping or scaling new products or business functions
• Experience in partnerships and integrations with 3rd parties as part of delivering product experiences
• A balance of product expertise in both core product experience and growth levers
• Demonstrated ability to leverage emerging technologies, particularly AI and machine learning, to inform product vision, user experience, and operational efficiency
• Strong communicator who can translate complexity into clarity; aligning executives, cross-functional teams, and technical partners around shared outcomes
• Demonstrated ability to bring clarity to ambiguous, multi-stakeholder initiatives; balancing analytical rigor with a bias for action
• Demonstrated ability to tie product efforts to business outcomes
• A shared passion for and ability to demonstrate onX’s Company Values
• Permanent US work authorization is a condition of employment with onX
• Ability to travel monthly for multiple days to a corporate office or other onX strategic location, such as a Basecamp

Nice To Haves

• Hands-on leadership delivering mobile-first product experiences
• Passion and expertise in Offroading or Overlanding
• Master’s degree in a business or technical field
• Experience building or leading products for communities with strong identity, legacy, and regional diversity
• Proven ability to align product strategy with business and monetization goals — including pricing, packaging, and tiering considerations

Responsibilities

• Own the strategic customer problem portfolio, guiding the evolution of onX Offroad’s product and business models.
• In partnership with the General Manager to define product packaging and tiering, informed by market segmentation, user behavior, and revenue opportunities.
• Lead a product and engineering team focused on strategic opportunity identification, business growth, and tiered value delivery.
• Collaborate cross-functionally with Engineering, User Experience (UX) Design, QA, Business Intelligence, Finance, Sales, and Customer Experience to translate strategy into scalable, customer-centric solutions.
• Model the business impact of pricing, packaging, and feature placement decisions.
• Partner with the General Manager, BI, and Finance to model the business impact of packaging, pricing, and feature placement decisions.
• Shape the product metrics framework to ensure clear visibility into usage, conversion, retention, and ARPU.
• Establish a data-driven product culture that connects customer behavior to business outcomes.
• Contribute to long-range planning and product strategy at the business unit leadership level.
• Lead through influence by providing context and clarity to drive alignment.

Benefits

• Competitive salaries, annual bonuses, equity, and opportunities for growth
• Comprehensive health benefits including a no-monthly-cost medical plan
• Parental leave plan of 5 or 13 weeks fully paid
• 401k matching at 100% for the first 3% you save and 50% from 3-5%
• Company-wide outdoor adventures and amazing outdoor industry perks
• Annual “Get Out, Get Active” funds to fuel your active lifestyle in and outside of the gym
• Flexible time away package that includes PTO, STO, VTO, quiet weeks, and holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Number of Employees: 251-500 employees