Head of Product Marketing (Remote from Massachusetts)

Jobgether

1d•Remote

About The Position

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Head of Product Marketing in Massachusetts. In this role, you will define how a complex, mission-critical technology platform is positioned, launched, and adopted in the market. You will own the product marketing strategy end to end, shaping messaging, go-to-market execution, and sales enablement for a sophisticated healthcare-focused audience. Operating in a fast-paced, high-impact environment, you will work closely with product, sales, customer success, and leadership teams to translate innovation into clear customer value. This is a senior leadership role with strong influence across the organization. You will combine strategic thinking with hands-on execution to drive adoption and growth. The environment values data-driven decision-making, collaboration, and continuous improvement.

Requirements

10 or more years of experience in product marketing, with at least 2 years in a leadership role
Strong experience marketing to healthcare organizations such as health plans or providers
Proven ability to develop and execute successful go-to-market strategies for complex B2B products
Excellent strategic, analytical, and problem-solving skills with a data-driven mindset
Strong communication and presentation skills, with the ability to influence senior and cross-functional stakeholders
Deep understanding of market research, competitive analysis, and customer insight generation
Ability to thrive in a fast-paced, evolving environment and manage multiple priorities effectively
High level of professionalism, adaptability, and cultural awareness
Proficiency with common productivity and presentation tools

Responsibilities

Define and own product positioning and messaging that clearly communicates value across multiple customer segments and channels
Develop and execute a data-driven product marketing strategy aligned with overall business objectives
Lead go-to-market planning and execution for new product launches and major updates in close partnership with product, sales, and customer success
Build and deliver sales enablement materials, including messaging frameworks, presentations, collateral, and training programs
Track, analyze, and report on key performance metrics to measure impact and continuously optimize product marketing efforts
Conduct market research and competitive analysis to identify customer needs, trends, and differentiation opportunities
Partner cross-functionally to drive product adoption, gather customer insights, and refine messaging over time
Build, mentor, and lead a high-performing product marketing team
Represent the organization externally at industry events as a product marketing thought leader