Head of Marketing (Remote from Massachusetts)
About The Position
In this role, you will lead the marketing function for a high-growth, science-driven organization, building and scaling a demand engine that drives awareness, engagement, and high-quality opportunities across biotech and pharma audiences. You will define target segments, craft messaging that resonates with technical buyers, and implement multi-channel campaigns to fuel pipeline growth. As a strategic partner to the commercial team, you will translate scientific insights into compelling value propositions and commercial impact. This hands-on role also involves content creation, product marketing, sales enablement, and team development. You will have the opportunity to shape the marketing foundation of a rapidly scaling company while contributing directly to revenue growth and brand authority.
Requirements
- 5â10+ years of B2B marketing experience, ideally targeting biotech/pharma audiences or scientific software/tools/data
- Proven track record in building predictable demand generation engines
- Strong product marketing instincts, translating technical concepts into commercial value
- Excellent written and verbal communication, with the ability to craft credible, clear messaging for scientific audiences
- Experience partnering closely with Sales and owning pipeline/revenue outcomes
- Strategic thinker with hands-on execution capabilities
Nice To Haves
- Life sciences background
- Experience marketing SaaS or scientific platforms
- Familiarity with biotech/pharma buying cycles
- Experience with PLG or usage-based products
Responsibilities
- Develop and refine ideal customer profiles (ICPs), segmentation strategies, and buyer personas to guide marketing initiatives
- Build and execute multi-channel demand generation campaigns, including digital, email, events, content, and partnerships
- Establish and manage marketing performance metrics, attribution, and reporting to optimize pipeline generation and conversion
- Partner with Sales to create field-ready collateral, messaging sequences, and sales enablement tools
- Lead content strategy and thought leadership, translating scientific workflows and data into compelling narratives
- Own product marketing for new features, conducting competitive analysis, market research, and voice-of-customer initiatives
- Manage, mentor, and scale the marketing team, including internal contributors and external contractors
Benefits
- Competitive salary and equity package
- Comprehensive healthcare coverage
- 401(k) plan
- Flexible PTO and remote-friendly work environment
- Opportunity to shape marketing strategy in a high-growth, mission-driven organization
- Collaborative, passionate, and mission-focused team environment
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Number of Employees
11-50 employees
