Head of Product Marketing

Gem•San Francisco, CA

20d•$176,000 - $222,000•Hybrid

About The Position

Gem is the only AI-first all-in-one recruiting platform. It brings together your ATS, CRM, sourcing, scheduling, and analytics — plus 800+ million profiles to source from — with AI built into every workflow. By eliminating the headaches of juggling multiple tools, Gem helps customers boost recruiter productivity by up to 5x while saving 30-50% on technology costs. Over 1,000 organizations — from startups to industry leaders like Zillow, DoorDash, and Asana — trust Gem to fuel their growth. With an industry-leading 4.8/5 rating on G2, Gem is the platform recruiters actually love to use. Gem has raised $148M from renowned investors including Accel, Greylock, ICONIQ, Sapphire, and Meritech. With Gem, you can experience the power of a truly connected recruiting platform — one consistent interface, unified data, smarter AI recommendations, and simplified permissions. Our customers achieve remarkable results. Just as we strive to help our customers find great talent, we also invest in our own people and culture. We are proud of the culture we’ve built and have recently been recognized as: • Forbes America's Best Startup Employers 2025 • Great Place to Work Certified, 2024 - And we landed at number #13! • Fortune Best Workplaces for Millennials, 2023 The company has raised $148M in funding from Accel, Greylock, ICONIQ, and more. We’re looking for a Head of Product Marketing to work closely with Gem’s leadership team on the company’s most important initiatives. You’ll get to rewrite Gem’s narrative, run big product launches, build playbooks to beat competitors, and equip the entire GTM org for success. If you’re looking for a routine job building collateral all day, this isn’t for you. Product Marketing at Gem is a strategic function that the entire company heavily relies on. You’ll be wildly successful in this role if you’re a smart strategist, analytical thinker, great writer, persuasive speaker, and someone who just knows how to get things done. You’ll report directly to the Head of Marketing (hi 👋), who has a background in product marketing and deeply values the function. This is a player-coach role with a small team (two direct reports), so you’ll get the chance to mentor others, while still running many projects yourself.

Requirements

Experienced B2B product marketing leader: You’ve spent 10+ years in product marketing or related fields at B2B SaaS companies with sales-led GTM motions. You’ve also been a people manager for 3+ years. Experience in TA/Recruiting tech is a bonus.
Startup veteran: You’ve been in the trenches of fast-moving startups before (~100-1,000 employees) and find it thrilling. You know how to balance velocity with strategy and thrive in an environment where you can take initiative and make a difference.
Excellent communicator: You write well, build great presentations, run efficient meetings, and know how to get others excited about your vision. You also have a portfolio of external content you’re excited to share.
Curious problem solver: You’re always in search of ways to improve the business, and know the most important work is rarely the easiest or most obvious. Questioning things is in your DNA, and “why” is one of your favorite words.
Organized and proactive: You always have a thorough plan and know how to keep the trains running on schedule. Running two product launches in the same month is no problem, and you love the thrill.
Executive presence: You comfortably interface with VPs and C-levels. You can present your strategy internally, meet with customers, or moderate a panel without breaking a sweat.
Data obsessed: The thought of making big decisions without data makes you cringe. You’re fluent in Salesforce and spreadsheets and use them every day.
People-first leader: You enjoy being in a highly visible role and helping everyone around you to be their best. You’re always there for your team, but also know how to get the whole company excited about your initiatives and vision.

Nice To Haves

Experience in TA/Recruiting tech is a bonus.

Responsibilities

Messaging and positioning: Build the foundation for Gem’s GTM engine, from the company narrative to product- and solution-level messaging.
Product launch: Run launches that actually move the needle. We have a unique launch playbook and are looking to incorporate your best ideas!
GTM strategy: Collaborate with the exec staff and Ops on our ICP, target personas, and GTM plays.
Competitive intelligence: Create positioning, battle cards, and talking points to help us outmaneuver top competitors.
Campaign strategy and messaging: Partner with the rest of Marketing and Sales on campaigns that resonate with different target personas, segments, and verticals.
Analyst relations: Work with Gartner and other firms to keep Gem top-of-mind and positioned favorably in industry reports.
Pricing and packaging: Partner with Ops to define P&P for new products and evolve all offerings to best match market needs.
Sales partnership: Collaborate with the VP Sales and segment leaders on winning messaging, persuasive pitch content, and strategies that boost revenue.
GTM enablement: Enablement sits in Product Marketing, so your team will be responsible for Sales and Success collateral, product learning, playbooks, and information discovery via Highspot.