Head of Marketing (Onsite – Los Angeles or Dallas)

SC AutosportsJurupa Valley, CA
10d$110,000Onsite

About The Position

We are seeking a Founding Head of Marketing to work closely with the CEO and build our marketing function from the ground up. This is a hands-on builder role, not a campaign-only or execution-only position. You will shape our market positioning, brand foundation, website and conversion logic, content system, and social media strategy, and help turn marketing into a scalable, repeatable system that supports the company’s long-term growth. This role is ideal for a marketing leader who thrives at the intersection of strategy and execution, is comfortable operating in a fast-moving, early-stage environment, and enjoys building clarity and structure where none previously existed.

Requirements

  • 5–10 years of experience across Marketing, Brand, or Growth functions
  • Proven experience building something from 0 to 1 (early-stage company, new brand, or new market)
  • Comfortable moving between strategic thinking and hands-on problem-solving
  • Strong customer empathy and product intuition
  • A refined aesthetic sense paired with low ego and strong judgment
  • Comfortable operating in ambiguity and building structure where none exists

Responsibilities

  • Market & Customer Insights Lead research on competitors, market landscape, and positioning
  • Develop a deep understanding of customer motivations through interviews, feedback, social channels, and sales input
  • Translate insights into clear, actionable marketing strategy and direction
  • Partner closely with the CEO to define and evolve: Core customer personas Brand positioning and key messages
  • Ensure brand strategy is translated into practical, usable guidelines that drive consistent execution across the company.
  • Set the strategic direction for website information architecture and conversion logic (no coding required)
  • Partner with design and development to drive improvements in clarity, messaging, and conversion performance
  • Use performance data (conversion rates, bounce rates, user flows) to inform prioritization and decisions
  • Establish and evolve lightweight brand guidelines as the company grows
  • Ensure brand consistency across website, social media, campaigns, and presentations
  • Serve as the final steward of brand quality, clarity, and coherence
  • Define the overall social media and content strategy aligned with brand and growth objectives
  • Design scalable content frameworks, operating rhythms, and success metrics
  • Build and manage execution support through junior hires, interns, or external partners as needed
  • Ensure content efforts are system-driven and scalable, not dependent on ongoing manual execution
  • Build and own the core marketing operating model, including processes, workflows, and SOPs
  • Lay the foundation for future team growth by defining roles, capabilities, and hiring priorities
  • Scale the marketing function as the company grows, while maintaining clarity and focus

Benefits

  • Paid Time Off: 120 hours annually
  • Paid Holidays: 9 company-paid holidays
  • Health Insurance
  • Vision Insurance
  • Dental Insurance
  • 401(k) Plan
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