Head of Marketing – Golfballs.com
About The Position
Golfballs.com is a category-leading golf e-commerce company serving both individual golfers and businesses nationwide. We operate at the intersection of performance, personalization, and scale—combining best-in-class digital marketing, deep platform expertise, and a genuine passion for the game. We are seeking a Head of Marketing to lead all marketing strategy and execution for Golfballs.com across B2C and B2B channels. This is a senior leadership role responsible for driving growth, building a high-performing team, and operating a disciplined, data-driven marketing engine. This role requires a hands-on, entrepreneurial leader who can balance strategy with execution and brand building with performance marketing. The title and level (Senior Director or Vice President) will be determined based on experience and demonstrated impact. Every aspect of this role matters—leadership, execution, creativity, analytics, and a love for golf.
Requirements
- Proven experience leading marketing for both B2C and B2B businesses
- Deep expertise in: o B2B demand generation, CRM, and pipeline growth o B2C digital and performance marketing for e-commerce o Marketplaces such as Amazon, Walmart, or similar platforms o Social media strategy and execution
- Strong analytical, data-driven decision-making skills
- Demonstrated ability to lead, inspire, and hold teams accountable
- Entrepreneurial mindset with a bias for action and ownership
- Must be a golfer with a genuine passion for the game
- Ability and willingness to work on-site in Lafayette, Louisiana
Nice To Haves
- Experience with e-commerce or consumer brands
- Experience managing both in-house teams and external agencies
- Familiarity with personalization, merchandising, and lifecycle marketing
- Experience scaling marketing operations in a growth-focused environment
Responsibilities
- Own the overall marketing vision, strategy, and execution across all channels
- Build, lead, and develop a high-performing marketing team with clear accountability
- Partner cross-functionally with eCommerce, Sales, Operations, and Leadership to drive growth
- Balance long-term brand building with short-term performance and revenue goals
- Lead B2B demand generation and pipeline growth initiatives
- Develop and optimize lead generation across paid media, outbound, inbound, and partnerships
- Own CRM strategy and execution, including segmentation, attribution, and lifecycle marketing
- Manage B2B advertising across search, paid social, and industry-specific channels
- Partner closely with Sales to improve lead quality, conversion rates, and revenue impact
- Drive customer acquisition, retention, and lifetime value
- Own performance marketing channels including paid search, paid social, display, email, SMS, and affiliates
- Lead marketplace strategy and execution across Amazon, Walmart, and other third-party platforms
- Oversee social media strategy, content direction, and brand voice
- Optimize on-site conversion, merchandising, and promotional strategy
- Define KPIs, dashboards, attribution models, and reporting frameworks
- Own marketing budgets, forecasting, and ROI measurement
- Use experimentation and A/B testing to continuously optimize performance
- Be relentlessly data-driven in decision-making
- Champion brand storytelling while maintaining performance discipline
- Ensure consistent brand positioning across B2C and B2B touchpoints
- Identify and pursue new growth opportunities, channels, and technologies
- Bring an ownership mindset—comfortable building, testing, failing, and scaling
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
