Head of Marketing

Verve • Cambridge, MA

15d

About The Position

Verve Motion is building a world-class team to commercialize wearable solutions to augment and protect industry workers across multiple verticals. Verve's connected wearable system can be worn all day, every day by industry associates to reduce fatigue, mitigate risk of injury, and augment performance. Verve is building a world-class team to commercialize wearable solutions that empower the way people move in the world. Our first product is a lightweight, connected wearable system that can be worn all day, every day by industry associates to improve worker safety, and experience. Verve is growing and launching partnerships with some of the leading companies in the world to augment and protect their workforce and we have the unique potential to change the lives of millions of workers. We are hiring a Head of Marketing to build and lead the marketing function as a core driver of company growth. Operating with a high degree of autonomy, partner with cross-disciplinary teams and own the strategy and execution behind Verve’s growth engine, shaping our market category, driving pipeline and revenue, and positioning Verve as the clear leader in industrial wearables. This is a foundational, high-impact, leadership role for the company. More info at vervemotion.com You will operate as a core member of the GTM leadership team, partnering closely with the CRO and executive leadership to define and drive Verve’s growth strategy.

Requirements

• 7+ years in B2B marketing, with experience in high-growth or early-stage environments
• Proven track record of building and scaling marketing from the ground up
• Deep understanding of enterprise sales motions (multi-stakeholder, ROI-driven, long-cycle deals)
• Demonstrated impact on pipeline and revenue
• You are a builder who wants to own the growth engine - not just support it.
• You think in terms of markets, not campaigns, and are motivated by defining categories and driving real business outcomes.

Nice To Haves

• Experience in industrial, manufacturing, logistics, robotics, or hardware-enabled software
• Experience helping define a new category or emerging market
• Background in sales-led or hybrid GTM environments
• You are comfortable with a moderate amount of travel, to support tradeshow and field events
• A demonstrated track record of integrating AI tools into marketing workflows to accelerate pipeline generation, personalize outreach at scale, and build high-quality sales enablement, with a clear perspective on where AI adds leverage and where human judgment is essential

Responsibilities

• Own Growth & Revenue Impact
• Own marketing’s contribution to pipeline, revenue, and deal velocity
• Build and scale a repeatable, measurable growth engine aligned to enterprise sales
• Partner deeply with Sales to improve conversion, shorten cycles, and win rates
• Develop account-based strategies targeting large industrial and logistics customers
• Define the Market & Category
• Establish Verve as the category leader in industrial wearables and worker augmentation
• Shape how the market understands ROI-driven ergonomics and workforce performance
• Translate complex product value into clear, compelling narratives for executive buyers
• Drive positioning across key verticals (logistics, manufacturing, distribution)
• Lead GTM Strategy
• Partner with GTM leadership to define ICP, segmentation, and expansion strategy
• Inform market entry priorities, vertical focus, and growth investments
• Influence pricing, packaging, and overall go-to-market approach
• Continuously refine the company’s GTM motion based on data and market feedback
• Build the Growth Engine
• Develop and scale demand generation across digital, field, partner, and ABM channels
• Own funnel performance (pipeline creation, conversion, velocity) with clear metrics
• Build field and partner marketing programs aligned to enterprise sales cycles
• Support strategic partnerships through co-marketing and joint GTM efforts
• Own Narrative, Content & Product Marketing
• Turn customer deployments into compelling ROI stories and reference assets
• Build sales enablement that wins at the VP and C-level
• Lead product launches, segmentation, and competitive positioning
• Elevate Verve’s brand through thought leadership and industry presence
• Coordinate Tradeshows and Field Events
• Maintain, update and iterate on the designs of our tradeshow booth set up
• Coordinate the schedule, staffing, and staff attendance for the tradeshow circuit
• Align marketing strategies with Verve Motion’s partner-led booths
• Organize all lead capture and hand-off to commercial team, for prompt follow up
• Build & Lead the Team
• Hire and develop a high-performing marketing team over time
• Establish the right mix of internal talent and external partners
• Create a culture of accountability, speed, and high standards

Benefits

• The opportunity to make an immediate and visible impact in a fast-growing company with lots of potential as we work towards transforming worker safety, well-being and experience of millions of workers in the US.
• Passionate and fun teammates.
• Wear robots at work!
• Verve is dedicated to building a diverse team of individuals who are committed to contributing to an inclusive environment.
• Some of our core values include respect for all, serving the greater good, and welcoming individuals from diverse backgrounds, experiences, and perspectives.
• We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Even if you do not check every box, but see yourself contributing, please apply.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed
• Number of Employees: 11-50 employees