Head of Marketing

Reducto•San Francisco, CA

35d•Onsite

About The Position

Reducto helps AI teams ingest real world enterprise data with state of the art accuracy. The vast majority of enterprise data — from financial statements to health records — is locked in unstructured file formats like PDFs and spreadsheets. We train vision models to read those documents the way a human would, and make it possible to build products, train models, and automate processes at scale. We’ve grown incredibly quickly, growing revenue by 7x YOY, and now work with hundreds of companies ranging from leading AI teams (Harvey, Vanta, Scale), through to enterprise (FAANG, top 3 trading firm). We've raised over 100M from world class investors like A16z, Benchmark, and First Round Capital, and are hiring a Founding Head of Marketing to establish and scale our marketing function. As Head of Marketing, you will own marketing end-to-end. We’re especially focused on increasing sign-ups/awareness of new customers and driving engagement of existing ones. You’ll immediately have two direct reports, and be tasked with growing the org’s capability to cover: product marketing, brand marketing, performance marketing, and communications. This role requires someone who has marketed enterprise software to technical buyers, thrives in early-stage environments, and is excited to roll up their sleeves while building toward a world-class marketing organization. About Reducto Nearly 80% of enterprise data is in unstructured formats like PDFs PDFs are the status quo for enterprise knowledge in nearly every industry. Insurance claims, financial statements, invoices, and health records are all stored in a structure that’s simply impractical for use in digital workflows. This isn’t an inconvenience—it’s a critical bottleneck that leads to dozens of wasted hours every week. Traditional approaches fail at reliably extracting information in complex PDFs OCR and even more sophisticated ML approaches work for simple text documents but are unreliable for anything more complex. Text from different columns are jumbled together, figures are ignored, and tables are a nightmare to get right. Overcoming this usually requires a large engineering effort dedicated to building specialized pipelines for every document type you work with. Reducto breaks document layouts into subsections and then contextually parses each depending on the type of content. This is made possible by a combination of vision models, LLMs, and a suite of heuristics we built over time. Put simply, we can help you: Accurately extract text and tables even with nonstandard layouts Automatically convert graphs to tabular data and summarize images in documents Extract important fields from complex forms with simple, natural language instructions Build powerful retrieval pipelines using Reducto’s document metadata Intelligently chunk information using the document’s layout data

Requirements

10+ years experience in marketing, with significant focus on product marketing.
A proven track record marketing enterprise software or developer/infra tools to technical buyers.
Experience building demand generation and awareness programs from the ground up.
Thrived in fast-moving, high-growth environments.
Enjoyed setting strategy, while executing and growing a brand new marketing organization

Responsibilities

Lead product marketing, shaping messaging, positioning, and competitive differentiation.
Drive creative and brand marketing, ensuring consistency across channels and campaigns.
Execute early growth marketing programs, like email campaigns, webinars, case studies, and lead magnets.
Own the PLG arm
Build awareness for new features among existing customers.

Benefits

Unlimited PTO: We believe great work requires recharging.
Lunch: Receive a free lunch to eat with your teammates daily at the office
Reimbursed Transportation: Provide us with your receipts and we’ll take care of the costs
Insurance: Generous health insurance covering medical, dental, and vision.
Health and Wellness Budget: We provide up to $150/mo reimbursement for health and wellness spending, such as gym memberships, fitness classes, or similar.
Parental Leave: Work with us to build a leave schedule that works for you and your family

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