Head of Marketing

Nolia Health•Seattle, WA

4d•Remote

About The Position

Nolia Health is an AI-enabled clinical platform that integrates family caregivers into the healthcare system, delivering therapy, care navigation, and clinical support, all covered by insurance. The company aims to drive better outcomes, reduce strain on the system, and fundamentally reshape how caregiving is understood and valued. This role is a rare opportunity for a Head of Marketing to build one of the most important consumer healthcare brands of the next decade. The position involves owning marketing end-to-end, sitting at the intersection of brand and storytelling, D2C growth and performance marketing, and partnership-driven distribution. The Head of Marketing will work directly with the leadership team to build a marketing engine that is both deeply human and highly scalable, contributing to a category-defining movement for the 63 million American family caregivers.

Requirements

8–12+ years in marketing, with experience in consumer-first, high-growth companies
Early-stage or startup experience where you’ve built from 0 → 1 or 1 → 10
Proven success scaling D2C performance marketing
Experience building or shaping a beloved consumer brand
Strong intuition for what resonates emotionally—and what converts
Care deeply about craft—words, visuals, tone, experience
Analytical and creative (you can move between CAC models and storytelling seamlessly)
Obsessed with the customer—especially underserved populations
Thrive in ambiguity and move quickly without perfect information
Want to build something that actually matters

Nice To Haves

Experience in healthcare, digital health, or regulated industries
Experience working with multi-channel distribution (D2C + partnerships)

Responsibilities

Craft and evolve Nolia’s brand into the defining voice for caregivers
Develop messaging that is emotionally resonant, clinically credible, and culturally impactful
Lead creative across all channels (web, social, content, campaigns)
Position Nolia as the category leader in caregiver support
Build and optimize a high-performing growth engine across paid, organic, and lifecycle channels
Lead performance marketing (Meta, Google, emerging channels)
Drive continuous experimentation on CAC, conversion, and funnel efficiency
Partner with product and ops to improve end-to-end user journey
Build a content ecosystem that educates, supports, and activates caregivers
Establish clinician-led thought leadership and trust-driven content
Expand organic channels (social, SEO, community, partnerships)
Turn Nolia into a go-to destination for caregiving guidance
Design and execute marketing strategies with Health systems, Medicare Advantage plans, and Community organizations
Build co-branded campaigns and referral growth loops
Translate enterprise partnerships into consumer growth
Hire and manage a small, high-performing team
Own budget, channel mix, and ROI
Bring structure, rigor, and creativity to a fast-moving environment
Be both strategic and deeply hands-on