Head of Marketing, Beast Games
About The Position
Beast Games is not just a competition series—it’s one of the most-watched streaming events on the planet. We’re looking for a marketer who can take that momentum and turn it into a global cultural franchise. Not through traditional campaigns. Through stunts, systems, and spectacles that make audiences feel like they’re part of the game. The Head of Marketing for Beast Games is a hands-on, high-velocity senior individual contributor responsible for building and executing globally resonant, social-first marketing that turns content into cultural phenomena. This role operates as both strategist and operator—personally driving campaign architecture, creative direction, and rapid execution while influencing cross-functional teams without formal authority. This is a 10-month contract with the potential to extend or convert to full-time based on business needs and performance.
Requirements
- 10+ years in entertainment, media, or consumer marketing with hands-on, owner-level campaign execution
- Proven track record executing high-impact, viral, or culturally significant campaigns—not just overseeing them
- Deep expertise in social platforms, content dynamics, and audience retention mechanics across streaming and short-form
- Strong analytical capability to connect creative decisions to measurable business outcomes
- Demonstrated ability to operate independently in fast-paced, ambiguous environments where the playbook doesn’t exist yet
- High emotional intelligence and thick skin—this role involves intense public scrutiny and close proximity to a creator at global scale
Nice To Haves
- Experience with global streaming launches or major entertainment IP rollouts
- Background in creator-led or influencer-driven businesses where the founder is the brand
- Experience with gamified marketing, community-driven growth loops, or participatory audience mechanics
- Familiarity with IP monetization, licensing, retail integrations, or cross-platform franchise management
Responsibilities
- Personally architect and execute global marketing campaigns across social, streaming, retail, and experiential channels
- Design non-linear marketing ecosystems—stunts, viral loops, gamified audience engagement, retail tie-ins—where every touchpoint feeds the next
- Turn Beast Games franchise launches into global cultural events using IRL activations, digital Easter eggs, and influencer-led participation that makes audiences feel like competitors, not viewers
- Apply a clinical understanding of viewer retention mechanics—knowing why a 10-second hook works on YouTube but may fail on Prime Video, and how to bridge that gap across a multi-week streaming rollout
- Rapidly produce and iterate marketing assets aligned with cultural trends and platform dynamics—at algorithm speed, not Hollywood speed
- Build lightweight systems and playbooks that scale output without creating founder bottlenecks or requiring approval on every asset
- Operate as a bridge between creator vision and enterprise stakeholders—defending a social-first, chaos-embracing campaign to risk-averse executives without losing the creative integrity that makes MrBeast work
- Lead crisis response and real-time narrative control during high-visibility moments with a war room mentality and high emotional intelligence
- Drive integration of Beast Games IP into commerce, partnerships, gaming, licensed merchandise, and cross-platform experiences
- Challenge ideas with data and conviction—kill initiatives with high vanity metrics and low business impact
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What This Job Offers
Career Level
Mid Level
Education Level
No Education Listed
