Head of Marketing
About The Position
Our partner is hiring a Head of Demand Generation to lead and scale marketing-driven pipeline generation. This is an ownership-heavy role focused on measurable business impact. You will be entrusted with a defined budget and expected to generate qualified pipeline efficiently and strategically. This is not a brand or product marketing role. The core mandate is to drive pipeline and revenue outcomes. You will evaluate existing channels, design structured experiments, prioritize high-upside tests, and scale what works across paid acquisition, content, lifecycle/email, positioning, and additional channels. You will build a holistic, integrated demand engine that connects all channels and drives consistent, repeatable pipeline growth.
Requirements
- Experience leading demand generation or growth at a B2B SaaS company, ideally during the $1–10M ARR growth phase
- Demonstrated ownership of pipeline targets (e.g., responsible for $X in pipeline or Y% pipeline growth)
- Strong experimentation mindset with the ability to test, learn, and scale efficiently
- Ability to allocate budget strategically and prioritize initiatives based on data
- Experience operating in early-stage or Seed/Series A environments
- Comfort working in-office in New York City
- Strong analytical, strategic, and communication skills
Responsibilities
- Own marketing-driven pipeline generation with clear revenue accountability
- Develop and execute a comprehensive demand generation strategy across paid, content, lifecycle/email, and new growth initiatives
- Prioritize growth initiatives based on expected return, cost to test, and speed to validation
- Design and execute structured experiments to reach conclusive outcomes quickly
- Manage and optimize existing paid programs, including oversight of agency relationships as needed
- Diagnose channel performance ceilings and identify opportunities to unlock additional scale
- Build reporting frameworks tied to qualified pipeline and revenue outcomes
- Collaborate closely with leadership, sales, and product teams to align demand generation with company objectives
Benefits
- High-visibility role with direct impact on company growth
- Profitable, rapidly growing SaaS business with strong product-market fit
- Meaningful marketing budget and existing inbound pipeline to build upon
- Opportunity to shape and own the company’s entire demand engine
- Competitive compensation with upside for strong performance
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
