Head of Marketing Operations & Measurement

Vanguard•Malvern, PA

30d•Hybrid

About The Position

The Head of Marketing Operations & Measurement is a senior leadership role responsible for modernizing how Advisor Marketing operates, scales, and measures its impact across Financial Advisor Services (FAS). As a member of the Marketing Leadership Team, this leader serves as the connective tissue between strategy and execution—bringing discipline, clarity, and data-driven rigor to how marketing plans are built, deployed, and optimized. This role will transform marketing operations into a strategic advantage by enhancing workflows, deploying a modern marketing technology stack, and establishing advanced measurement frameworks that clearly link marketing activity to business outcomes. The position partners closely with Marketing leaders, Sales, Technology, Data & Analytics, Compliance, and external partners to ensure marketing becomes faster, smarter, and more accountable. Why This Role Matters This role is central to the next phase of FAS Marketing’s evolution—ensuring the organization not only develops bold, innovative ideas but executes them with speed, precision, and measurable impact. It is a high-visibility leadership opportunity for a builder who thrives at the intersection of strategy, operations, technology, and data.

Requirements

10+ years of relevant experience, including deep expertise in marketing operations, analytics, or marketing technology
Proven experience modernizing operating models, workflows, or technology stacks in complex organizations
Strong data fluency with the ability to translate insights into strategic recommendations
Demonstrated people leadership experience, including building and developing high-performing teams
Undergraduate degree required; graduate degree preferred

Responsibilities

Marketing Operations & Modernization Lead and evolve the end-to-end marketing operations function, ensuring work is effectively prioritized, resourced, and executed across teams.
Modernize workflows, governance, and operating models to reduce friction, accelerate speed to market, and improve transparency.
Establish best-in-class operational standards that support both disciplined execution and innovative experimentation.
Marketing Technology & Enablement Own the marketing technology vision and roadmap, overseeing deployment, integration, and adoption of platforms supporting planning, execution, personalization, and measurement.
Partner with Technology and Data teams to ensure systems are reliable, scalable, secure, and aligned with enterprise architecture and governance standards.
Identify and implement opportunities to leverage automation and AI to drive accuracy, efficiency, and speed across marketing processes.
Measurement, Analytics & Insights Define and lead a modern marketing measurement framework focused on business outcomes—not just activity metrics.
Deliver actionable analytics that inform strategy, optimize investment decisions, and drive continuous performance improvement.
Establish data integrity and quality control standards for all marketing and campaign performance data.
Strategic Partnership & Leadership Serve as the internal authority on marketing operations and measurement, advising senior leaders on tradeoffs, risks, and opportunities.
Partner with Marketing Leadership peers to shape annual planning, long-range roadmaps, and investment priorities.
Communicate a clear, compelling operational and data vision to senior stakeholders.
People Leadership Hire, develop, and lead a high-performing team across marketing operations, technology enablement, and measurement.
Set clear expectations, coach emerging leaders, and foster a culture of accountability, curiosity, and continuous improvement.