Head of Marketing Operations & Growth

Legion Intelligence•San Francisco, CA

2d•$180,000 - $240,000

About The Position

Legion is hiring a Head of Marketing Operations & Growth to architect and operate the performance engine behind our go-to-market motion. This role reports directly to the SVP of Marketing and partners closely with Sales, Customer Success, Federal Marketing, and Product Marketing. You will own two critical outcomes: A marketing infrastructure that produces clean, trusted, decision-ready data. Campaign programs that translate strategy into measurable pipeline impact. This is a hands-on leadership role. You will design and optimize the systems that connect CRM, marketing automation, paid media platforms, and reporting layers. You will also build and operate high-impact campaigns across targeted accounts and priority audiences, with clear accountability for execution, optimization, and performance analysis from audience activation through results. The opportunity is to own the engine that powers Legion’s next stage of growth.

Requirements

8+ years of experience in marketing operations, growth marketing, performance marketing, or demand generation within B2B SaaS or highly technical products.
Proven experience designing and implementing marketing infrastructure that connects CRM, marketing automation, paid media platforms, and reporting systems.
Strong hands-on experience operating paid and targeted campaign channels directly, including audience configuration, campaign setup, optimization, and performance analysis.
Deep understanding of attribution, lead routing, funnel definitions, and campaign measurement frameworks.
Demonstrated ability to move from data to action, making clear decisions on budget allocation, targeting strategy, and campaign prioritization.
Comfort partnering cross-functionally with Sales and Customer Success on funnel mechanics and operational alignment.
High standards for data quality, governance, and operational rigor.

Nice To Haves

Experience marketing to government, defense, or national security adjacent audiences, with an understanding of longer buying cycles, committee-driven decisions, and the nuances of account-based targeting in public sector environments.
Experience building and scaling account-based marketing programs where precision targeting and measurement are critical.
Experience improving or rebuilding marketing infrastructure in a growth-stage company.

Responsibilities

Own the architecture and performance of Legion’s marketing systems, ensuring clean integration between marketing automation, paid media platforms, and the Salesforce CRM so data flows reliably across the funnel.
Define and implement attribution models, UTM governance, lifecycle stages, routing logic, and campaign taxonomy.
Establish clear definitions for funnel stages and handoffs across Marketing and Sales.
Build executive-ready dashboards and reporting frameworks that connect marketing activity to pipeline and revenue outcomes.
Improve data integrity, governance, and tracking discipline across all campaigns.
Design and execute targeted outbound and ABM-style campaigns across priority accounts and verticals.
Build and manage paid programs directly, including audience segmentation, list strategy, targeting configuration, budget allocation, creative selection, testing frameworks, and performance reporting.
Lead full-funnel campaign planning from offer strategy and landing experience through retargeting and conversion measurement.
Run structured experimentation across targeting, creative, messaging inputs, and spend allocation.
Translate performance data into decisive action: reallocate budget, refine audience criteria, adjust creative direction, and prioritize high-signal segments.
Develop targeted account programs aligned to complex, multi-stakeholder buying cycles.
Partner with Sales to align on account selection, engagement sequencing, and feedback loops.
Ensure campaigns support long-cycle, relationship-driven sales motions without overlapping into sales enablement ownership.
Establish weekly and monthly performance rhythms that drive decisions, not status updates.
Surface insights proactively and tie campaign results back to strategic marketing and GTM priorities.
Use modern AI-driven tools to accelerate reporting synthesis, experimentation analysis, and operational efficiency while maintaining rigor and accuracy.