Head of Marketing - Mortgage Banking
About The Position
As the Head of Marketing, you'll lead AmeriHome's enterprise-wide marketing strategy and execution across all origination channels: Delegated Correspondent, Non-Delegated Correspondent, Consumer Direct, and Distributed Retail. As a key member of the leadership team, you will help to grow and shape the company’s brand, drive revenue growth, and expand market share by delivering innovative marketing strategies that support both B2B and B2C lending channels. Lead the company’s marketing vision and strategy across all lending channels. Partner with business line leaders to deliver tailored marketing plans that fuel growth in Correspondent and Retail channels. Elevate the company’s brand through digital, content, PR, events, and partner marketing initiatives. Build and mentor a high-performing marketing team with a focus on innovation, accountability, and measurable results. Leverage technology and analytics tools and partners to maximize campaign performance and ROI. Oversee creation of sales enablement tools, borrower campaigns, and partner programs that drive origination volume. Serve as a strategic advisor to the executive team on market trends, competitive positioning, and growth opportunities. Lead and develop a team; responsible for hiring, coaching, performance management, training and development.
Requirements
- 10+ years of related experience.
- Bachelor's degree in related field required; Masters or MBA in related field a bonus.
- Senior leadership experience required.
- Advanced to expert knowledge in Correspondent and Retail Lending
- Advanced knowledge of applicable regulatory and legal compliance obligations, rules and regulations, industry standards and practices.
- Expert with leveraging Data, CRM Systems and Marketing automation to drive decisions.
- Expert with brand strategy, digital marketing, SEO, social media and integrated campaigns.
- Expert speaking and writing communication skills.
- Occasional travel required.
Nice To Haves
- Masters or MBA in related field a bonus.
Responsibilities
- Lead AmeriHome's enterprise-wide marketing strategy and execution across all origination channels: Delegated Correspondent, Non-Delegated Correspondent, Consumer Direct, and Distributed Retail.
- Lead the company’s marketing vision and strategy across all lending channels.
- Partner with business line leaders to deliver tailored marketing plans that fuel growth in Correspondent and Retail channels.
- Elevate the company’s brand through digital, content, PR, events, and partner marketing initiatives.
- Build and mentor a high-performing marketing team with a focus on innovation, accountability, and measurable results.
- Leverage technology and analytics tools and partners to maximize campaign performance and ROI.
- Oversee creation of sales enablement tools, borrower campaigns, and partner programs that drive origination volume.
- Serve as a strategic advisor to the executive team on market trends, competitive positioning, and growth opportunities.
- Lead and develop a team; responsible for hiring, coaching, performance management, training and development.
Benefits
- We offer all the important things you'd want — like competitive salaries, an ownership stake in the company, medical and dental insurance, time off, a great 401k matching program, tuition assistance program, an employee volunteer program, and a wellness program.
- In addition, you’ll have the opportunity to bolster your business knowledge, learning the ins and outs of how successful companies operate and manage their finances, giving you invaluable hands-on experience to help grow your career!
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
