Head of International Expansion

Tin Can • Seattle, WA

11d

About The Position

Tin Can is building a safer, simpler way for kids to connect — without smartphones. We’re creating screen-free, delightful devices and services that let families call the people who matter most, free from the noise of today’s digital world.
We’re building a bold, authentic, nostalgic, and kinda quirky brand that resonates with folks who want something simpler & better for their kids than the tech-infused lives we’re currently living (and who have a sense of humor about it). As we gear up to scale to thousands of families, we’re ready to bring on an engineer to help make it happen.
We’re looking for a Head of International Expansion to lead Tin Can’s next chapter: bringing our product to families across the world. This is a highly entrepreneurial, GM-style role. You’ll wear many hats—evaluating which markets to enter first, setting up local operations, ensuring compliance, shaping go-to-market strategies, and ultimately building the playbook to scale Tin Can country by country.
You’ll be our architect for global growth, working directly with the founding team to decide the right country model, validate assumptions quickly, and translate early wins into repeatable strategies.
A major part of this role will involve compliance. As we expand, you’ll be responsible for navigating complex legal and regulatory landscapes. You’ll identify compliance requirements in each market, find and work with local legal experts, and ensure that Tin Can can launch in a way that meets all relevant regulations.
If the idea of building Tin Can into a global household name excites you—and you thrive on figuring out messy, high-stakes problems—this is your role.

Requirements

• International Growth Experience – You’ve led expansion efforts into new countries and understand the complexity of compliance, logistics, and local adaptation.
• GM Mentality – You think holistically about the business—P&L, growth, customer experience—and are comfortable owning results end to end.
• Entrepreneurial Builder – You thrive in ambiguity, roll up your sleeves, and figure things out fast.
• Strategic & Scrappy – Equally capable of running a high-level strategy session and negotiating with a local fulfillment partner.
• Global Mindset – You understand cultural nuance and how to adapt products and marketing to different markets.
• Startup DNA – Comfortable moving fast, wearing multiple hats, and working with a small, mission-driven team.

Nice To Haves

• Experience expanding consumer hardware or subscription businesses internationally
• Familiarity with compliance for communications/VoIP products
• Multilingual background or time spent living/working abroad

Responsibilities

• Market Prioritization – Research, evaluate, and recommend which country Tin Can should enter first.
• Country Launches – Lead end-to-end setup of new markets, including compliance, legal, fulfillment, distribution, and customer support.
• Compliance & Regulatory Navigation – Identify key regulatory requirements in each market (e.g., telecom/VoIP, consumer safety, data privacy). Partner with legal teams to ensure Tin Can launches in full compliance.
• Growth & Marketing – Develop local go-to-market strategies and creative campaigns that make Tin Can resonate culturally and spread virally.
• Country Model Design – Work with founders to test and refine the right expansion approach (direct-to-consumer, partnerships, distributors, etc.).
• Playbook Creation – Use the first international market as a testing ground to create a repeatable expansion playbook for future countries.
• Cross-functional Leadership – Partner closely with product, ops, and marketing to ensure smooth global operations and a unified customer experience.
• Entrepreneurial Ownership – Operate like a founder in new markets, making the calls needed to succeed.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed