Head of Integrated Marketing, Claude

Anthropic•San Francisco, CA

5d•Hybrid

About The Position

We are seeking a Head of Integrated Marketing to lead all marketing efforts for Claude, Anthropic's flagship AI assistant. As the marketing leader for Claude, you will develop and execute the comprehensive marketing vision and strategy that drives awareness, preference and adoption for Claude across our core prosumer audiences. You will lead a team spanning brand, growth, and organic channels, working in close partnership with product, research, communications, sales, and executive leadership to establish Claude as the preferred choice. The ideal candidate is a strategic leader who can balance visionary thinking with operational excellence. You will set the marketing strategy, build and inspire high-performing teams, and create integrated marketing programs that tell Claude's story compellingly while driving measurable business outcomes. This role requires someone who can operate at both the highest strategic level—defining positioning and go-to-market approaches—and dive into execution details when needed.

Requirements

15+ years of marketing experience with at least 5 years in senior leadership roles overseeing the full marketing funnel
Proven track record of building and scaling high-performing marketing teams at fast growth technology companies
Experience developing and executing integrated marketing strategies that drive measurable business outcomes, scaling products in global markets
Demonstrated success leading diverse teams across brand, growth, product marketing, and content/social functions
Strong strategic thinking abilities with the capacity to translate company vision into actionable marketing plans
Exceptional communication and presentation skills, with the ability to influence and inspire at all levels of the organization
Experience marketing complex, technical products to both consumer and enterprise audiences
Track record of driving business results in competitive, rapidly evolving markets
Data-driven decision-making approach with comfort analyzing metrics and deriving actionable insights
Proven ability to manage significant budgets and optimize resource allocation
Strong cross-functional collaboration skills and experience working closely with product, sales, and executive teams
Comfort operating in ambiguous environments and adapting strategies as markets and products evolve
Deep passion for AI and its potential to positively impact society

Nice To Haves

Experience marketing AI, machine learning, or other emerging technology products
Understanding of the AI safety landscape and experience communicating about responsible AI development
Background in consumer technology products with large-scale adoption
Experience working with or advising executive leadership and boards
Expertise in leveraging AI and emerging technologies within marketing operations
Previous experience at companies that balanced mission-driven work with commercial success

Responsibilities

Define and own the comprehensive marketing strategy driving business outcomes for Claude
Lead and develop a team of marketing professionals across multiple disciplines, fostering a culture of excellence, creativity, and data-driven decision-making
Establish Claude's positioning in the market and develop messaging frameworks that differentiate Claude from competitors while authentically communicating Anthropic's commitment to AI safety
Drive integrated marketing campaigns that build awareness, generate demand, and accelerate adoption across technical and non-technical prosumer segments
Partner with product leadership to develop go-to-market strategies for new Claude capabilities and product features
Build measurement frameworks and establish KPIs to track marketing effectiveness, regularly analyzing performance and optimizing strategies
Own the marketing budget, allocating resources to maximize ROI across brand building, growth initiatives, and emerging opportunities
Work closely with communications and policy teams to ensure marketing narratives align with Anthropic's broader mission and public commitments
Identify strategic partnership and collaboration opportunities that extend Claude's reach and cultural relevance
Represent marketing in executive forums, providing strategic counsel on market dynamics, competitive landscape, and growth opportunities
Stay ahead of trends in AI adoption, marketing technology, and cultural shifts to inform forward-looking strategies