Head of Growth Analytics

IPG Mediabrands•New York, NY

About The Position

The Head of Analytics for Amgen will lead the end-to-end analytics, measurement, and insight function for one of the agency’s most strategic pharmaceutical clients. This role is responsible for translating complex media and health data into clear business narratives that drive marketing and commercial impact. The successful candidate will oversee reporting, advanced analytics, and insight generation across Amgen’s portfolio while partnering closely with media strategy, client leadership, and data science teams to build scalable measurement solutions. This role requires a deep understanding of pharmaceutical marketing, media measurement, physician-level data, and healthcare customer journeys, combined with the ability to lead teams and craft compelling analytical narratives for senior client stakeholders. The role involves client and strategic leadership, overseeing analytics and measurement, developing narratives and insights, leading a team, and contributing to innovation and capability building within healthcare analytics.

Requirements

15+ years in marketing analytics, media measurement, or healthcare analytics.
Leading Agency teams for large pharma clients.
Demonstrated ability to translate complex datasets into clear strategic insights.
Expertise in cross-channel media measurement and marketing effectiveness.
Experience working with healthcare datasets such as claims, physician-level data, or patient journey analytics.
Familiarity with modern analytics platforms (e.g., Snowflake, Tableau, advanced BI environments).
Proven ability to lead analytics teams and develop talent.
Strong client-facing communication and presentation skills.
Ability to simplify complex analyses into clear executive narratives.

Nice To Haves

Leading large teams for complex Enterprise Analytics Projects in the Pharma space.
Experience integrating media analytics with healthcare commercial data.
Prior leadership of large enterprise analytics teams.

Responsibilities

Serve as the senior analytics lead for the Amgen account, partnering closely with client marketing and media leadership.
Translate complex media, patient, and physician-level datasets into clear strategic insights and actionable recommendations.
Guide the development of measurement frameworks aligned with brand objectives and healthcare marketing regulations.
Present analytics findings and strategic narratives to senior client stakeholders.
Oversee end-to-end measurement strategy, including campaign reporting, advanced analytics, and marketing effectiveness.
Lead the development of cross-channel performance frameworks across HCP and DTC marketing.
Integrate media data, claims data, physician-level data (PLD), and digital engagement signals to deliver holistic insights.
Partner with data science teams on advanced analytics initiatives, including audience quality measurement, predictive models, and next-best engagement approaches.
Ensure analytics outputs move beyond reporting to deliver clear, compelling performance narratives.
Develop insight-driven storytelling that connects media investment to healthcare outcomes such as: Physician engagement, Patient journey progression, Brand growth metrics.
Guide the creation of executive-ready dashboards and presentations.
Partner with Account Leadership Team comprising of the Managing Director, Head of Strategy, Head Comms Design and Head of Partnerships to deliver on analytics outcomes for Amgen.
Lead and mentor a team of Analytics professionals supporting the Amgen business.
Establish best practices for reporting, data governance, and analytic rigor.
Partner with the DM&V team, Advanced Analytics and Audience teams.
Help evolve the agency’s healthcare analytics capabilities, including the integration of: Physician-level data, Claims data, Cross-channel media measurement.
Contribute to the development of next-generation analytics solutions across Omnicom Media Health.