Head of Google Business Profile (GBP)
About The Position
Head of Google Business Profile (GBP) – Townsquare Interactive Location: This is a remote position that requires you to work closely and collaboratively with a team. Department: Product & Engineering / Onboarding Level: Senior Manager or Director (commensurate with experience) Launch Your Sales Career and Level Up Fast! Townsquare Interactive is seeking a seasoned Head of Google Business Profile (GBP) to lead and transform our GBP operations. This role will be responsible for overseeing GBP management at significant scale—more than 20,000 profiles—ensuring accuracy, optimization, and performance across all client listings. Why Townsquare Interactive? We’re on a mission to help small and medium-sized businesses grow and succeed. Our all-in-one business management platform enhances customer flow, while our digital marketing services drive more customers to them—like website design, SEO, social media, and reputation management. We take the stress out of promoting their business so they can focus on what they do best.
Requirements
- 5–10+ years of hands-on experience managing Google Business Profiles at large scale (thousands of listings or more).
- Deep expertise in verification, optimization, suspension management, access workflows, and scalable listing operations.
- Proven experience designing and leading GBP programs, teams, or large-scale local search initiatives.
- Strong analytical, problem-solving, and communication skills.
Nice To Haves
- Experience working in digital marketing, SaaS, or high-volume local search environments.
- Background collaborating with engineering or product teams to build tools or workflows.
- Knowledge of how GBP interacts with SEO, reputation management, website launches, and small-business digital ecosystems.
Responsibilities
- Strategic Leadership Architect and own TSI’s large-scale GBP strategy.
- Conduct a thorough operational audit and implement a roadmap for best-in-class GBP management.
- Define standardized processes for claiming, verification, optimization, and suspension handling.
- Operational Excellence Manage the full lifecycle of 20,000+ GBP listings with a focus on accuracy, consistency, and performance.
- Develop tools, reporting, and dashboards to measure access rates, optimization outcomes, and overall listing health.
- Introduce scalable workflows and leverage automation to maintain quality at scale.
- Training & Enablement Build comprehensive training programs for onboarding, SEO, and support teams.
- Establish quality frameworks and audit processes to ensure adherence to best practices.
- Serve as the internal escalation point for complex GBP scenarios.
- Cross-Functional Collaboration Work closely with Product, Engineering, Campaign Creation, Customer Success, and Support to align GBP workflows with broader client experience.
- Influence how GBP value and process are communicated as part of our service offering.
Benefits
- Competitive compensation plan
- 3 weeks PTO + 9 paid holidays (including 2 personal days)
- Volunteer Time Off—give back to your community
- Health, Dental, Vision, and Pet Insurance
- 401(k) with company match + Employee Stock Purchase Plan
- Company-provided laptop
- Comprehensive training program to help you master your craft
- Clear paths for advancement—grow your career right here
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
