Head of Global Marketing

BASF SE•Houston, TX

1d•Hybrid

About The Position

We are looking for a Head of Global Marketing to join our Performance Chemicals team in Houston, TX. Come create chemistry with us! As an innovative partner, BASF’s Performance Chemicals division offers chemicals for various customer industries, such as plastics, automotive, refining, lubricants, oilfield and mining. Our highly qualified and experienced team with outstanding market knowledge as well as our innovation platform and application know-how ensure our technological competence to provide excellent solutions to our customers. The Head of Global Marketing leads the development and execution of the global marketing strategy for Lubricant Components, ensuring deep market and competitive insights are translated into clear positioning, consistent value propositions, and effective go‑to‑market execution across all regions. This role oversees a global marketing organization and partners closely with Global Product Management, Sales, Technical Service, and R&D to drive sustainable growth and profitability for the lubricant components business. At BASF, you will have the chance to do meaningful work towards building a more sustainable future. In addition to competitive compensation and benefits, BASF provides you with access to a wide range of elements to help you be your best. It’s what we call you@BASF. We are committed to providing benefits, programs, and opportunities that support our employees’ overall well-being, personal growth, and a safe, collaborative, and inclusive work environment. As one of the largest chemical companies in North America we have been finding solutions for your everyday needs and addressing the most complex economic, environmental, and sustainability challenges for more than 150 years! At BASF we empower our employees with the tools, guidance and opportunities they need to advance and succeed in work and life. Giving you the support you need to be your best and fulfill your personal ambitions is what helps us create chemistry. After all, our success is linked to yours. Whatever path you envision, BASF is a great place to build a rewarding, successful career.

Requirements

Possess a Master’s degree in Business Administration, Marketing, or a related field.
Hold several years of experience in global marketing leadership roles.
Demonstrate a proven track record in developing and executing global marketing and go‑to‑market strategies.
Exhibit strong understanding of value proposition development, marketing effectiveness, and commercial excellence.
Show strong stakeholder management capabilities with the ability to influence senior leadership.
Display strategic and analytical thinking paired with a customer‑centric mindset and strong leadership skills.
Demonstrate clear and effective communication and the ability to translate strategy into operational execution.

Nice To Haves

Bring experience in chemicals, lubricants, automotive, or related industries (preferred).

Responsibilities

Developing and implementing the global marketing strategy in alignment with business objectives
Defining and owning global positioning, value propositions, and messaging across product lines and customer segments.
Ensuring effective planning and execution of global marketing campaigns and product launches.
Providing marketing input to support pricing narratives, sales enablement, and customer communication.
Monitoring market trends, customer needs, competitive landscape, and regulatory developments and translating market and customer insights into actionable marketing initiatives, strategic projects and clear differentiation.
Driving sustainability offerings and value proposition for lubricant components
Leading, developing, and managing the global marketing with 3 direct reports.
Fostering a high-performance culture with focus on collaboration, accountability, and continuous development.

Benefits

Flexible work arrangements whenever possible
Highly competitive retirement savings plan with company match and investment options
Well-being programs that include comprehensive mental health support for you and your household family members
Family forming benefits (fertility, adoption and surrogacy reimbursement, maternity/parental leave, and more)
Back-up child and elder care with discount programs for families of all ages and stages
Mentoring and career development opportunities that allow you to share, learn, and thrive
Matching gifts program that allows you to deepen the impact of your contributions to qualified charities.
Employee crisis support for when the unexpected happens
Access to our BASF wine cellar, employee discounts, and much more!

Stand Out From the Crowd

Upload your resume and get instant feedback on how well it matches this job.

Upload and Match Resume