Head of Global Private Markets Marketing

Franklin Templeton•York, PA

1d•Hybrid

About The Position

At Franklin Templeton, we’re advancing our industry forward by developing new and innovative ways to help our clients achieve their investment goals. Our dynamic firm spans asset management, wealth management, and fintech, offering many ways to help investors make progress toward their goals. Our talented teams working around the globe bring expertise that’s both broad and unique. From our welcoming, inclusive, and flexible culture to our global and diverse business, we provide opportunities to help you reach your potential while helping our clients reach theirs. Come join us in delivering better outcomes for our clients around the world! Franklin Templeton is a leading asset management firm with a 75-year history of innovation and a commitment to being a trusted partner for our clients. Our brand is built on reliability, expertise and forward-thinking solutions. Our Global Marketing organization is a key partner in our distribution efforts, working alongside our sales and strategic account teams to best align our capabilities with client needs. We are seeking a Head of Global Private Markets Marketing, responsible for developing and executing a global marketing strategy for our private markets business. The ideal candidate is a seasoned professional with a proven track record in private markets asset management and a deep understanding of global investment and marketing trends. They possess strong leadership and management skills, with expertise in developing and executing marketing plans for complex financial products and are well-versed in leveraging technology to enhance client engagement. With excellent communication skills and the ability to collaborate effectively with cross-functional teams, they can articulate investment value propositions to a wide audience while navigating regulatory requirements. This strategic thinker is passionate about private markets and committed to client success.

Requirements

Bachelor’s degree or equivalent experience
8+ years’ experience in financial services industry, preferably in sales or marketing
Experience working for a private markets asset management firm or division
Experience working effectively with global teams
Proven subject-matter experience in private market investment solutions and regional private markets product structures

Nice To Haves

Series 7 and 63 desired.
Series 24, a plus.

Responsibilities

Developing and executing a strategic global private markets marketing plan
Develop and execute global marketing strategies to promote Franklin Templeton’s private markets investment solutions, ensuring alignment with the company’s overall business objectives
Lead a team of marketing professionals, providing guidance and direction to ensure the creation of compelling and consistent marketing materials across all regions
Own and drive messaging and storytelling of our private markets solutions, ensuring consistency across distribution teams and differentiated go-to-market positioning
Collaborate with product development and investment teams to understand and articulate the distinct value propositions of Franklin Templeton’s private markets offerings
Partner with regional marketing leaders to identify and manage budget opportunities, ensuring efficient allocation and tracking of resources
Conduct market research to identify trends, opportunities and competitive insights, and use this data to inform marketing strategies and campaigns
Build and maintain relationships with key stakeholders, including distribution partners, to enhance the visibility and appeal of Franklin Templeton’s private markets solutions
Manage the development and implementation of digital marketing initiatives, leveraging advanced technology to reach and engage target audiences effectively
Ensure compliance with regulatory requirements and company policies in all marketing activities, maintaining the highest standards of integrity and professionalism
Monitor and report on the performance of marketing campaigns, using analytics to optimize strategies and improve ROI
Stay informed about industry developments and best practices, continuously innovating to maintain Franklin Templeton’s competitive edge in the private markets space
Work closely with cross-functional teams, including sales, regional marketing and product development to ensure a cohesive and integrated approach.
Align with sales and strategic account teams to create the right messages and content to be leveraged in market, with ongoing connectivity as to how resources are being used and how we can continue to evolve.
Collaborate with sales, product and training teams to refine the messaging and positioning of private market solutions through the development of message boxes, training content and high-impact editorial positioning.
Serve as a subject-matter expert on private markets for broader global marketing initiatives
Build and maintain strong relationships with key stakeholders across Franklin Templeton investment, distribution, sales and marketing teams and strategic partner firms to help achieve our content, messaging and promotional goals.
Facilitate and lead regular meetings between marketing and distribution partners to ensure alignment and collaboration.
Lead the development and execution of product and thematic campaigns supportive of key priorities across global marketing teams, including surround sound campaigns in support of product launches, “always-on” nurture campaigns, and product-update virtual events.
Employ a data-driven approach for all marketing campaigns and share actionable insights with our sales partners.
Identify opportunities to grow the business through marketing-led initiatives that engage a target audience through lead nurturing.
Ensure the team’s use of a comprehensive marketing brief process, bringing together colleagues across all marketing functions to determine how best to go to market as quickly and effectively as possible, always being clear as to the intended goal and how best to measure success.

Benefits

Franklin Templeton offers employees a competitive and valuable range of total rewards—monetary and non-monetary — designed to support their well-being and recognize their time, talents, and results. Along with base compensation, employees are eligible for an annual discretionary bonus, a 401(k) plan with a generous match, and recognition rewards.
We also offer a comprehensive benefits package, which includes a range of competitive healthcare options, insurance, and disability benefits, employee stock investment program, learning resources, career development programs, reimbursement for certain education expenses, paid time off (vacation / holidays / sick / leave / parental & caregiving leave / bereavement / volunteering / floating holidays) and a motivational wellbeing program.
Three weeks paid time off the first year
Medical, dental and vision insurance
401(k) Retirement Plan with 85% company match on your pre-tax and/or Roth contributions, up to the IRS limits
Employee Stock Investment Program
Tuition Assistance Program
Purchase of company funds with no sales charge
Onsite fitness center and recreation center
Onsite cafeteria