Head of Global Partner Marketing Strategy

Sigma Computing•New York City, NY

10h•Onsite

About The Position

The Role Sigma is seeking a Head of Global Partner Marketing Strategy to serve as the primary bridge between our Partner and Marketing teams, and our most critical ecosystem partners. This is a high-impact, go-to-market strategy role designed for a leader who can command an executive audience and translate complex alliances into market-leading positioning and GTM execution. You will be responsible for developing the overarching partner marketing strategy and cascading unified go-to-market (GTM) plans across both Sigma and our strategic partner organizations. What You’ll Do 1. Executive Strategy & Ecosystem Intelligence Organizational Alignment: Act as the marketing liaison to partner managers and executives, facilitating working sessions to ensure Sigma’s value is integrated into the partner’s long-term roadmap and vice versa. Ecosystem Mapping: Develop "Characterization Profiles" for key partners, identifying their internal priorities, strengths, weaknesses, and industry focuses. Strategic Tiering: Work with the Partner Team to define the priorities and tiering of partners, identifying the "White Space" where Sigma and the partner can dominate the market together. Conflict Navigation: Map the ecosystem to identify collaboration opportunities and navigate "co-opetition" through careful messaging. 2. Strategic Positioning & Content High-Level Messaging: Move beyond basic briefs to create "Executive Value Propositions" that position joint Sigma + Partner solutions as market leaders. Strategic Storytelling: Extract the "Partner Angle" from complex customer success stories to prove mutual ROI to partner sales and leadership teams. 3. Program Execution & Demand Generation Co-Marketing Campaigns: Working with PMM and Field Marketing, design and execute integrated programs—including webinars, ebooks, and ABM plays—aligned with partner roadmaps and Sigma product launches. Event-in-a-Box: Design "event-in-a-box" activations for SIs, including enablement guides and co-marketing options. Flagship Presence: Help lead Sigma’s strategy and positioning at major industry events such as Snowflake Summit and Databricks Data + AI Summit . MDF Ownership: Own and optimize the Marketing Development Fund (MDF) strategy, ensuring spend aligns with high-priority strategic goals. 4. Enablement & Collaboration Cross-Functional Liaison: Serve as the primary link between internal Sales, Partnerships, and Product teams and external partner stakeholders. Sales Enablement: Collaborate with Product Marketing to develop technical briefs, ROI calculators, battlecards, and partner playbooks.

Requirements

Experience: 8–10 years of B2B technology marketing experience, specifically within partner marketing, alliances, or ecosystem programs.
Domain Expertise: Deep understanding of cloud data warehouse ecosystems (e.g., Snowflake, Databricks ) and how analytics/BI layers integrate within these architectures.
Strategic Mindset: Proven ability to craft compelling messaging that resonates with both executive-level partners and end-customers.
Operational Excellence: Experience managing MDF budgets and tracking program performance (influenced pipeline, partner-sourced bookings).
Communication: Exceptional organizational skills with the ability to manage multiple high-priority programs simultaneously.
Travel: Willingness to travel occasionally to partner events and industry conferences.

Responsibilities

Act as the marketing liaison to partner managers and executives, facilitating working sessions to ensure Sigma’s value is integrated into the partner’s long-term roadmap and vice versa.
Develop "Characterization Profiles" for key partners, identifying their internal priorities, strengths, weaknesses, and industry focuses.
Work with the Partner Team to define the priorities and tiering of partners, identifying the "White Space" where Sigma and the partner can dominate the market together.
Map the ecosystem to identify collaboration opportunities and navigate "co-opetition" through careful messaging.
Move beyond basic briefs to create "Executive Value Propositions" that position joint Sigma + Partner solutions as market leaders.
Extract the "Partner Angle" from complex customer success stories to prove mutual ROI to partner sales and leadership teams.
Working with PMM and Field Marketing, design and execute integrated programs—including webinars, ebooks, and ABM plays—aligned with partner roadmaps and Sigma product launches.
Design "event-in-a-box" activations for SIs, including enablement guides and co-marketing options.
Help lead Sigma’s strategy and positioning at major industry events such as Snowflake Summit and Databricks Data + AI Summit .
Own and optimize the Marketing Development Fund (MDF) strategy, ensuring spend aligns with high-priority strategic goals.
Serve as the primary link between internal Sales, Partnerships, and Product teams and external partner stakeholders.
Collaborate with Product Marketing to develop technical briefs, ROI calculators, battlecards, and partner playbooks.