: Head of Event Marketing Manager - 3P Flagship Events

Amazon.com, Inc.•Seattle, WA

43d

About The Position

This is a senior leadership role within AWS's Events organization, responsible for leading our 3P (Third-Party) Flagship events strategy and team. As a vital member of the leadership team, you'll drive AWS's engagement strategy and impact at major industry events while leading a dynamic organization that transforms how we approach 3P partnerships and industry presence. The role demands a business-focused leader who can translate marketing opportunities into measurable business outcomes, forge strategic partnerships that amplify AWS's visibility, and demonstrate strong financial acumen in strategic decision-making. You'll be expected to partner closely with senior stakeholders, aligning the 3P events strategy with AWS's broader business objectives. In this role, you'll identify and evaluate key industry events where AWS should have a presence, develop strategic sponsorship frameworks, and create compelling event activation plans that showcase AWS's technology leadership. You'll also build and maintain relationships with major event organizers and industry bodies to secure premier positioning and partnership opportunities. The position calls for a proven leader who can build and mentor high-performing teams, drive organizational transformation, and lead cross-functional initiatives. Success in this role requires strong business acumen, strategic marketing expertise, and the ability to navigate complex stakeholder environments. The core focus is on understanding the opportunities that elevate AWS's presence at major industry events and drives meaningful business impact through 3P partnerships, while leading a team of event marketing professionals to deliver exceptional results.

Requirements

12+ years of professional non-internship marketing experience
Experience managing teams
Experience in building and developing a high performance team
Experience leading projects across multiple stakeholders
8+ years of managing stakeholders in cross-functional project experience
Strong business acumen with ability to translate business priorities into actionable event strategies

Nice To Haves

Experience using data and metrics to drive improvements
7+ years of building profitable partner ecosystems experience
Experience managing large-scale technology industry events
Strong understanding of the global technology events landscape

Responsibilities

People Leadership & Team Management
Build and lead a high-performing team of event marketing professionals.
Develop and mentor team members, providing regular feedback, and creating growth opportunities
Drive talent development through career planning, skill building, and performance management
Create a culture of innovation, continuous improvement, and customer obsession
Coach team members to evolve from operational excellence to strategic leadership
Implement AI-enabled frameworks to help your team optimize event execution and measurement
Strategic Leadership
Define and execute AWS's 3P Flagship events strategy, ensuring alignment with broader marketing and business objectives
Drive strategic decisions about AWS's presence at major industry events
Develop comprehensive sponsorship and activation strategies that maximize AWS's investment and impact
Create frameworks for measuring and optimizing ROI across the 3P portfolio
Partner with senior leadership to identify and secure strategic event opportunities
Portfolio Management
Lead the evaluation, selection, and prioritization of 3P Flagship events
Manage significant investment decisions across the portfolio
Ensure consistent quality and impact across all 3P Flagship activations
Drive integration between 3P events and AWS's broader marketing initiatives
Optimize resource allocation across the portfolio
Stakeholder Management & Partnership Development
Build and maintain strategic relationships with key industry organizers
Partner with Product, Industry, Developer, Partner, and Startup Marketing teams to align event presence with business priorities
Collaborate with the Events team to ensure consistent execution standards
Work closely with regional teams to ensure local relevance while maintaining global standards
Influence and align multiple stakeholders across business units, regions, and functions
Innovation & Operations Excellence
Drive operational efficiency through standardized processes and best practices
Implement measurement frameworks to track and report on event performance
Ensure consistent delivery quality and customer experience across all 3P activations
Manage budget allocation and optimization across the portfolio
Lead the adoption of new technologies and approaches to enhance AWS's presence at industry events

Benefits

Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits.

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