Head of Marketing

Humanscale Corporation•New York, NY

16d•$169

About The Position

Humanscale is the premier designer and manufacturer of ergonomic products that improve health and comfort at work. We have a focus on sustainability with 70% of our products currently certified as having a Net Positive impact on the environment . Our award-winning office products – seating, sit/stand desks, technology support and lighting – have led the industry in performance and simplicity for over 40 years. Overview The Head of Marketing leads all corporate marketing functions including branding and communications globally. Responsibilities include media and industry relations, advertising, interactive online programs, communications as well as market and customer research. Responsibilities include overseeing trade shows, events, printed promotions and electronic promotions such as web sites and social media. The Head of Marketing is both a thought leader and a tactical implementer.

Requirements

10+ years of experience in Marketing and Branding
Proven E-commerce and digital marketing experience
Bachelor's degree in a related field; additional certifications in digital marketing, data science, or SEO are highly valued
Thorough knowledge of marketing principles, product or service management, sales and business development, along with a demonstrated track record of success and performance
Experience creating strategies to adapt to changing market dynamics and translating them into actionable objectives
Ability to collaborate with all corporate functions, Product Development, Sustainability, Sales, and Training to ensure a collaborative approach to brand building and messaging
Ability to build a personal rapport with all stakeholders and suppliers
Experience in driving sales through digital media
Strong communication and presentation skills
Strong interest in all aspects of design from concept to product
Working knowledge of platforms such as Adobe Creative Suite, Google Analytics 4, CRM, Shopify Plus, Monday.com, Figma, and other standard platforms essential for digital marketers

Responsibilities

Manage the following functions: Marketing, Branding, E-commerce, Product Marketing, and Digital Media
Oversee public relations and corporate communications to ensure a brand-consistent message
Manage the global Marketing team, including the marketing functions in Hong Kong and London to develop regionally appropriate messaging
Build market alliances with other organizations and companies that have similar views on topics from sustainability to design in order to leverage our reach and build our brand
Develop strategic marketing plans to build global awareness of our brand and values
Build strategies to grow online presence and sales globally