Head of Email & Lifecycle Marketing

Wpromote

3d•$168,000 - $198,000•Remote

About The Position

Wpromote is looking for its next Head of Email and Lifecycle Marketing to lead and grow our talented team and to build solutions that will exceed the arising needs of ambitious clients. Email marketing has evolved to encompass client lifecycle marketing, marketing automation development, CRM strategy, messaging across platforms, loyalty and referral program management, and CDP consultation, and you would be tasked with keeping Wpromoteâs offering on the forefront of that evolution. If you have a proven background on the list above, can build and execute against long-term plans, have experience managing and growing a team, and can inspire passion and confidence in employees and clients alike, you could be a match for this role! At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweekâs Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of whatâs possible in marketing. The anticipated annual salary for this role will range from $168,000 - $198,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective stateâs salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus. This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus. This position may be performed remotely in most states within the US, with some exclusions While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person! This position is not eligible for immigration sponsorship

Requirements

8+ years of experience in email and lifecycle marketing within an agency or client-side environment
Minimum of 4 years prior staff management with development and mentoring experience
Proven experience leading distributed or remote teams and managing blended resourcing models (full-time, contract, agency partners)
Strong experience with marketing automation, CRM, and CDP strategy, including campaign orchestration, data modeling, integrations, and reporting
Deep operational expertise across leading ESP, CRM, and CDP platforms such as Salesforce Marketing Cloud, Bloomreach, HubSpot, Klaviyo, Attentive, Braze, Iterable, Segment, mParticle, and comparable enterprise or best-in-class platforms.
Proven experience defining, evolving, and scaling a lifecycle marketing discipline within an agency or enterprise environment, including ownership of operating models, budget planning, resourcing strategy, and long-term capability growth
Acts as a senior escalation and decision-making resource for high-impact client or personnel situations
A proven track record of pitching, winning, and expanding new business
Hands-on experience planning and executing advanced lifecycle campaigns, including triggered messaging, behavioral orchestration, and personalization at scale
Working knowledge of analytics and measurement frameworks for lifecycle performance
Strong communication, presentation, and executive-level storytelling skills
Excellent oral, written, and interpersonal skills, with the ability to identify and respond to situations quickly
Bachelorâs degree

Responsibilities

Managing a team of 8+ individuals at various levels ranging from manager to a Senior Director
Leading and scaling a primarily remote, agile workforce comprised of both in-house team members and contractor/partner resources
Directly managing select strategic accounts and executive-level client relationships to remain current on applicable technology, tactics and industry trends
Leading the recruitment, retention, and professional development of the Email & Lifecycle Marketing team, while continuously refining the training process and materials for new hires
Providing growth mapping, goal setting, and conducting annual performance reviews
Coaching direct reports on foundational leadership skills, including communication, expectation setting, rapport building, and conflict resolution
Driving the strategic use of AI and automation to improve team efficiency, quality, and speed, across campaign planning, execution, QA, analysis, and reporting
Driving email and lifecycle marketing opportunities and solutions for clients, including CRM and CDP strategy, segmentation and personalization frameworks, LTV and retention analysis, and measurement of lifecycle performance
Overseeing and facilitating the onboarding of new accounts supported by the Email & Lifecycle team
Interfacing with clients to collect feedback, articulate value, present strategy, and strengthen executive-level relationships
Identifying critical account issues and escalating them appropriately
Accountable for the quality, innovation, and performance of all email and lifecycle marketing strategies and services delivered to clients
Improving operational processes, workflows, QA standards, and technology stacks to drive scalability and margin efficiency
Partnering closely with Data Strategy and Analytics teams to design and implement robust customer and audience data infrastructures that enable advanced segmentation, personalization, and first-party data activation
Setting the strategic direction, frameworks, and standards for sophisticated, multi-channel lifecycle programs (email, SMS, push, in-app, on-site), and ensuring teams are equipped to plan, build, and optimize programs with measurable business impact
Overseeing the development, launch, and scaling of loyalty, rewards, and referral programs, ensuring teams have the expertise, tools, and guidance to drive retention, frequency, and lifetime value
Partnering with Sales to lead audits, develop compelling lifecycle and CRM/CDP pitch narratives, and actively contribute to winning new business and account expansion
Owning and leading new business pitching for CRM, CDP, and lifecycle marketing engagements, with a demonstrated ability to close and expand accounts
Reporting to SVP and other senior leadership on key performance pillars, including growth, retention, new business, and partnerships
Partnering with internal stakeholders to share learnings and provide thought leadership on lifecycle marketing trends and best practices
Leading lifecycle-related discussions and participating in internal or external speaking opportunitiee