Head of Marketing

Thatch • San Francisco, NY

3d • Remote

About The Position

At Thatch, weʼre on a mission to build a healthcare system people love. Thatch has found early product-market fit and is scaling rapidly from $10M in ARR toward $100M. With strong traction through brokers and payroll partners, the company is now ready to build a modern, unified marketing engine to expand its reach, elevate its brand, and accelerate direct demand. As our Head of Marketing, youʼll be the steward of our marketing vision and execution. Youʼll lead a growing team of exceptional demand generation experts, brand, content, and product marketing managers. Youʼll partner closely with product and engineering, design, and GTM, and will work directly with the CEO to market a platform that serves employers, employees, brokers, and partners. We believe great products start with care: care for the user, care for the craft, and care for the systems we're building. You'll bring taste, product intuition, and high standards to everything you touch - while helping the entire team do the same. This role is highly cross-functional and strategic, and weʼre looking for someone who thrives in ambiguity, translates complexity into clarity, and pushes the work - and everyone around them - to be better.

Requirements

• 10+ years in marketing, with at least 3+ years leading all of marketing or a function within it, at a high-growth company.
• Proven experience at a high-growth startup defining vision, leading cross-functional teams, and launching marketing campaigns.
• A systems thinker whoʼs comfortable operating in a company with many different types of purchasers.
• Exceptional communication skills; you can clearly articulate your thinking, inspire teams, and align stakeholders.

Nice To Haves

• Deep, unrelenting care for customers, and the ability to translate customer desires into marketing strategy and work that feels purpose-built for our customers.
• Experience in regulated industries like healthcare, where clarity, trust, and precision matter.
• A background marketing to small-to-midsize businesses across industries.
• 3+ years in a user-facing function (e.g. sales, support, ops) where youʼve seen the frontlines.
• A track record of hiring, mentoring, and scaling product teams through multiple stages of growth.
• Strong design sensibilities and belief that small details create trust.

Responsibilities

• Define and drive Thatchʼs marketing vision, strategy, and roadmap in close partnership with the CEO and leadership team.
• Define and sharpen Thatchʼs product marketing foundation - clear customer segmentation, messaging, pricing, and packaging - to equip sales and deepen understanding of why different segments buy
• Build scalable, cost-efficient direct demand generation to complement broker and payroll channel distribution, improving the LTV-to-CAC ratio for small and mid-sized employers
• Elevate and broaden the Thatch brand so it resonates across industries and geographies, creating mass-market appeal and trust beyond its current tech-forward audience
• Lead and grow a high-performing, mission-driven marketing team, fostering a culture of ownership, intellectual curiosity, and thoughtful execution.
• Champion a high bar for quality and taste in everything we ship — balancing speed with care and polish.
• Work closely with design, engineering, ops, growth, and sales to deliver marketing messages that feel considered, cohesive, and empowering.
• Guide discovery and execution across multiple surfaces, from employer and broker dashboards to member experiences and partner APIs.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed