Head of Digital Media & Creative Communications

Stellantis•Auburn Hills, MI

18d

About The Position

We are seeking a leader to drive the modern newsroom and platform ecosystems – equally fluent in editorial judgement, short-form video, insights, and AI. As Head of Digital Media and Creative Production, you will shape, elevate, and accelerate Stellantis North America’s presence across its digital platforms. This role runs an always-on corporate newsroom that turns our business priorities into timely, high-impact stories across North America-owned platforms. You will orchestrate a connected content and platform ecosystem – LinkedIn, Instagram, X, Facebook, YouTube, media site, and web – that elevates the stories behind our iconic brands, innovations, and people. You will work together with Corporate Communications, Product, Brand and Tech Communications, Internal Communications, and Executive Communications leaders across the function – from idea generation and narrative development to production, publishing, and performance – to grow visibility in alignment with corporate priorities, brand positioning, and North American business objectives.

Requirements

10+ years of experience in communications, digital content, editorial strategy, marketing or related fields.
Proven leadership experience managing high-performing teams, cross-functional partners and outside agencies
Deep expertise in social media strategy, content planning, community management, and paid/organic optimization across major platforms.
Strong editorial judgment and storytelling skills, with experience running or contributing to cross-functional newsroom-style content operations.
Deep understanding of video production and multimedia storytelling for third-party/media use.
Demonstrated ability to use analytics and insights to develop data-driven strategies and measure effectiveness.
Ability to thrive in a fast-paced, dynamic environment balancing strategic thinking with hands-on execution.
Experience integrating or leveraging AI tools within content or editorial processes.

Nice To Haves

Experience in the automotive, mobility, or other large, global consumer-facing organizations.
Familiarity with social listening tools, content management systems, and performance/measurement and analytics dashboards.
Proficiency with Adobe Creative Cloud (e.g., Photoshop, Illustrator, Premiere Pro) for asset management and basic content production.
Experience working closely with executive leadership on thought leadership and visibility programs.
Knowledge of brand governance, accessibility standards, and digital communications best practices.
Understanding of technology, sustainability, manufacturing, and mobility trends.

Responsibilities

Lead the creative planning process across teams, ensuring the content calendar is aligned, prioritized, and executed on time across all channels.
Oversee the creation of multi-format content (written, video, social, interactive, live) that enhances corporate storytelling and supports both short-term moments and long-term initiatives.
Follow editorial guidelines, tone of voice frameworks, governance processes, asset management processes, and accessibility standards.
Lead the full Stellantis North America social media ecosystem (LinkedIn, Instagram, X, Facebook, YouTube, and emerging platforms), including platform-specific strategies, content calendars, community management, and channel optimization.
Partner with Executive Communications to advance executive visibility programs, supporting senior leaders with platform strategy, content development, and engagement planning.
Integrate issue and reputation management into social strategy in partnership with Corporate Communications.
Oversee end-to-end video production, including creative concepting, scripting, storyboarding, budgeting, scheduling, shoot direction, and post-production.
Lead the creation of social-first, vertical, shortform video formats optimized for reach and audience engagement ‑form video formats optimized for reach and audience engagement.
Manage livestream and event-based video content for product reveals, leadership moments, community initiatives, and media announcements.
Integrate AI-powered tools to streamline content ideation, production workflows, editing, insights generation, multilingual content, and rapid asset versioning.
Manage external partners; foster a collaborative culture focused on creativity, quality, and performance.
Leverage data and insights frameworks that connect content performance to business and communications KPIs.
Drive experimentation, testing, and continuous improvement across platforms and formats.