Head of Demand Generation (Hybrid)

Tacheny Exteriors LLC•Tempe, AZ

61d•$120,000 - $150,000•Hybrid

About The Position

Head of Demand Generation Location: Phoenix, AZ (Hybrid) Industry: Home Improvement / Contracting Department: Marketing Reports To: Visionary / CEO Compensation: $120,000–$150,000+ base salary + performance bonuses Ready to Build a Marketing Engine That Scales a $10M Brand to $100M+? Are you a master marketer ready to show the world what you’re capable of? Maybe you’re tired of corporate red tape, ready to lead something meaningful, or driven by the thrill of building a scalable growth engine from the ground up. Tacheny Exteriors isn’t your average home improvement company — and this isn’t your average marketing job. We’re a fast-scaling, family-owned exterior remodeling brand with roots in Minnesota and Arizona, on a mission to redefine what “contractor” means through professionalism, customer experience, and smart growth. We’re looking for a Head of Demand Generation who knows how to turn data, ad spend, and creativity into predictable growth. You’ll own the full funnel — from awareness and lead generation to conversion optimization — and build a marketing machine that fuels our next phase of expansion. If you love the art and science of performance marketing, obsess over attribution and automation, and thrive in a high-accountability, results-driven culture — this might be your perfect fit. The Mission Build a fully integrated, automated, and scalable marketing engine that attracts highly qualified prospects, walks them through digital funnels, and converts them into booked appointments for our sales team. Your success will be measured by growth efficiency, marketing ROI, and the strength of the systems you build. Our Culture Our employees describe working at Tacheny as being part of a family. We’re professional, but not corporate. Competitive, but collaborative. Grounded, but relentlessly ambitious. We are: Driven by massive goals — failure isn’t an option. Obsessed with performance and excellence. Focused on dominating our markets while having fun doing it. Builders and disruptors who challenge the status quo — and double down on what works. ? You’ll Fit Right In If You… Want to build something big — a marketing engine that drives $100M+ growth. Thrive in a performance-driven, entrepreneurial culture. Love accountability, ownership, and the thrill of blowing past goals. Have the confidence and skill to both strategize and execute. Want to grow your title, influence, and compensation as the company scales. You won’t fit if you… Are just looking for a job, not a mission. Only “know” marketing tasks but can’t connect them to business outcomes. Don’t enjoy working hard, solving problems, or pushing for better. Core Values Customer Experience is #1 Driven Professionalism Growth Oriented Adaptability Compensation & Benefits Base salary: $120,000 – $150,000+ Performance bonuses tied directly to marketing ROI Health, dental, and vision insurance Paid time off and holidays Career growth opportunities in a leadership-driven, family-owned business Ready to Build Something Legendary? If you’re ready to design, lead, and scale a marketing system that drives explosive growth — we’d love to meet you. Apply today with your resume and a short note about your proudest marketing success.

Requirements

Marketing Channels
Digital Ads, Social, SEO, Email, Direct Mail, OTT
Organic, Paid, and Affiliate lead generation
Google Ecosystem
Deep admin-level understanding of Google Ads, including Search, Display, PMAX, Local Services, and YouTube
Proven ability to improve Quality Score and Landing Page Experience
Experience with GA4, Tag Manager, Looker Studio, and GMB optimization
YouTube
Expertise in Video Ads
Experience building and optimizing an organic channel that attracts and converts
Meta
Business Suite, Ads Manager, and Business Portfolio
Proven success building campaigns that generate qualified leads within target metrics
AI & Automation
Up to date on AI-driven search and marketing trends
Regularly use AI tools to accelerate workflows and optimization
Website & UX
Current design and UX/UI best practices
Advanced knowledge of SEO, AI SEO, heat mapping, and form middleware
Strong grasp of page load speed optimization
CRO (Conversion Rate Optimization)
Deep understanding of psychological conversion principles
Experience designing structured A/B testing programs with measurable outcomes
Creative
Campaign and ad concept development
Experience structuring and writing high-performing ads
Funnel Building
Customer segmentation and lead magnet strategy
Email marketing, drip campaigns, and testing
Proven success leveraging lead magnets to drive inbound flow
Call Center & CRM Knowledge
Familiarity with CSR workflows, lead aggregator tools, and speed-to-lead systems
Knowledge of marketing-based CRMs (HubSpot, GoHighLevel, etc.)
Metrics
Ability to track and analyze key KPIs: CAC, LTGP, ROAS, CPL, CPQL
Clear understanding of funnel conversion stages: Raw ? Qualified Lead ? Set ? Issued ? Sold
5+ years in Digital Marketing or Demand Generation, ideally in home services or construction
Proven ability to manage large-scale budgets and deliver measurable ROI
Deep understanding of PPC, SEO, Meta Ads, GA4, and CRM integrations
Strong copywriting instincts and visual storytelling skills
Experience managing agencies, freelancers, or internal creative teams
Analytical and creative — data fuels your ideas, not limits them
Organized, proactive, and comfortable leading multiple initiatives at once
Excellent communicator and collaborator across departments

Nice To Haves

Experience planning door-to-door/canvassing campaigns
Familiarity with CTV, radio, or traditional TV advertising
Home improvement or home services marketing experience
Offer creation and campaign bundling expertise
Experience with SalesRabbit, AccuLynx, and EOS systems

Responsibilities

Build a fully integrated, automated, and scalable marketing engine that attracts highly qualified prospects, walks them through digital funnels, and converts them into booked appointments for our sales team.