Head of Demand Generation

Radar•New York, NY

5d•Hybrid

About The Position

We’re looking for a Head of Demand Generation to build and own Radar’s pipeline engine from the ground up. You’ll define how we generate, capture, and convert demand across channels, turning data into predictable, scalable growth. Marketing at Radar isn’t a support function; it’s a core growth driver. You’ll own pipeline and revenue outcomes, and directly shape how we scale toward $100M ARR. You’ll report to our VP of Marketing and be based out of our Flatiron (NYC) HQ. We’re in-office Monday–Thursday, with flexibility to work remotely on Fridays.

Requirements

5–10+ years in demand generation or growth within B2B SaaS
Proven track record of building and scaling pipeline in a sales-led environment
Deep across core channels: paid, SEO/AEO, content, webinars, lifecycle, and ABM
Strong analytical operator; use data to drive decisions, attribution, and performance
Experience owning budgets, managing agencies, and partnering closely with Sales and GTM in sales-led motion, self-serve or developer-led a plus
Strong grasp of modern marketing tools, attribution, and performance measurement

Responsibilities

Own Radar’s demand engine end-to-end, driving pipeline and revenue
Build and scale an enterprise ABM motion with Sales, focused on high-value accounts
Launch, test, and iterate across paid, SEO/AEO, webinars, lifecycle, and outbound
Turn outbound and events into scalable, repeatable growth channels
Own measurement and attribution; tie every initiative back to pipeline and revenue
Continuously improve funnel conversion from lead → opportunity → customer
Partner with Sales and GTM Ops on targeting, account prioritization, and pipeline goals
Drive land-and-expand by increasing engagement within existing enterprise accounts
Own channel mix and budget; manage agencies and partners as needed
Use AI to move faster, run more experiments, and improve performance