Head of Demand Generation & Website Performance

YOOBIC•New York, NY

19d•Hybrid

About The Position

This is a high-impact leadership role where you will own and scale YOOBIC’s global demand generation engine and website performance strategy — directly influencing pipeline growth and revenue. You won’t just optimise existing channels — you’ll redefine how modern B2B SaaS marketing works at YOOBIC. From AI-powered prospecting to advanced ABM and conversion optimisation, you’ll build a next-generation growth engine that connects marketing activity to commercial outcomes. You’ll operate at the intersection of strategy and execution, working closely with Sales, SDRs, and RevOps to ensure demand generation is aligned, measurable, and driving real business impact. If you’re excited by experimentation, AI-driven marketing, and building scalable growth systems — this is your opportunity to make a defining impact.

Requirements

6–8+ years of experience in demand generation and website optimisation, ideally within B2B SaaS
Proven track record of driving pipeline growth through paid media, SEO, and digital performance strategies
Strong experience with ABM and intent platforms (e.g. 6sense, Demandbase, Influ2)
Familiarity with AI-powered prospecting and enrichment tools (e.g. Seam AI, Clay or similar)
Deep expertise in Google Ads, LinkedIn Ads, GA4, and marketing automation platforms
Strong WordPress experience and hands-on experience with CRO tools (e.g. VWO, Optimizely)
Highly analytical with a strong experimentation mindset and focus on continuous optimisation
Naturally curious about AI and emerging marketing technologies — always testing and learning
A builder mentality: comfortable owning strategy while staying close to execution

Responsibilities

Build and scale a high-performing demand engine
Design and execute a multi-channel demand generation strategy across paid search, paid social, display, and emerging channels
Drive measurable pipeline growth through high-quality acquisition and channel optimisation
Leverage ABM and intent data platforms (e.g. 6sense, Demandbase, Influ2) to accelerate deal velocity and targeting precision
Partner closely with SDR and Sales teams to align inbound and outbound strategies
Own YOOBIC’s website strategy, ensuring it drives engagement, conversion, and pipeline impact
Lead A/B and multivariate testing across landing pages, messaging, and UX
Implement advanced personalisation strategies using behavioural and intent data
Continuously improve SEO, AEO, and site performance to capture high-intent traffic
Identify and deploy cutting-edge AI tools to enhance targeting, segmentation, and campaign performance
Build scalable workflows for experimentation, content testing, and optimisation
Stay ahead of B2B SaaS and AI marketing trends, translating them into competitive advantage
Track and optimise key metrics including traffic, MQLs, SALs, pipeline influence, CAC, and conversion rates
Partner with RevOps to connect marketing performance directly to revenue outcomes
Use data-driven insights to continuously improve efficiency and effectiveness
Turn the website into a conversion engine
Embed AI and innovation into growth
Own performance and revenue impact