Head of Consumer Deposit Retail Acquisition Strategy

TD • Mount Laurel, NJ

22h • Onsite

About The Position

The Head of Consumer Deposit Retail Acquisition Strategy provides senior level strategic direction in developing and implementing the Bank's products, services, programs and projects including features, benefits and characteristics that meet customer needs. Responsible for formulating strategy, policy and overall direction of the identified product or suite of products portfolio. Accountable for building a strong talent pipeline within the team. This position is accountable for driving new client acquisition within the branch network, with a primary focus on core banking products such as checking accounts, saving accounts, and other key deposit products offered by the bank.

Requirements

• Bachelor’s degree or progressive work experience in addition to experience below.
• 10+ years related experience required
• Proven senior management leadership skills to lead a team of product management experts
• Ability to develop and effectively drive product strategies throughout the organization
• Proven experience in product research, product analysis and development, forecasting, pricing and competitive intelligence
• Superb communication, problem-solving and decision making skills with ability to effectively communicate with executive management
• Proven ability to build strong collaborative business relationships
• Demonstrated ability to negotiate and apply skills to exercise influence over others decisions without express authority and influence mass change management
• Experience in leading project management and delivering on time and within budget
• Proven experience in product pricing, financial statements and ensuring budget targets are met or exceeded
• Expert knowledge of current and emerging competitor and market trends
• Ability to exercise sound judgement in making decisions
• High proficency in preparing and managing budgets and P&L
• Knowledge of and/or skill in using analytical software tools, data analysis methods and reporting techniques
• Ability to handle confidential information with discretion

Responsibilities

• Provides people management leadership by hiring the best talent, setting goals, developing staff, managing employee performance and compensation decisions, promoting teamwork and handling any/all disciplinary actions, as required
• Provides strategic direction in developing and implementing the Bank's products, services, programs and projects including features, benefits and characteristics that meet customer needs.
• Responsible for formulating strategy, policy and overall direction of the identified product or suite of products portfolio.
• Acts as the expert on the market and maintains vigilance gathering industry expert opinions and qualitative market data for different market segments.
• Leads business plans leveraging Acquisition and Segments teams to increase new account growth and track P&L impact
• Ensures effective ways to deliver complete solutions to identify market problems and ensures gaps are identified and filled.
• Reviews and approves business and expense plans and tracks success and effectiveness of product development delivery and implementation.
• Develops and manages the product development calendar and oversees the successful and seamless execution of deliverables.
• Manages the identification of competitive offerings in the market and their strengths and weaknesses.
• Prioritizes the presence and relative importance of key product deliverables.
• Determines the methodology to quantify market analysis to look at internal measurements and product performance to determine how the product impacts the Company operations including product life cycle, quality, technical support, marketing programs and sales support.
• Oversees the creation of product roadmaps to illustrate the vision for the product.
• Plans product solutions thatmeets our clients needs.
• Ensures the creation of scenarios to describe the evolving changes within the market and illustrate why product features/ benefits are necessary for acquisition and retention.
• Directs market research projects and recommends methods for growing existing markets and developing opportunities for customer products and services.
• Consults and advises executive management on the marketing initiatives related to major Company activities.
• Studies, analyzes and reports on quality of service, customer attitudes, economic conditions and government controls with respect to their effect on sales of existing or proposed products and services.
• Collaborates with business lines in establishing new services and products.
• Demonstrates effectiveness in creating and using conceptual frameworks to structure the develop insights into the consumer; as a result, demonstrates a high level of analytical rigor in formulation of product insights.
• Ensures the team effectively implements and monitors product/segment performance against objectives, recommending enhancements to ensure a consistent customer, brand experience
• Delivers financial results for the product/product suite via operation of all available levers: pricing, margin, volume etc., creates and delivers business cases to achieve strategic business results (acquisition, retention, customer experience, engagement and market share)
• Partners with key business leaders to develop business plan, ensuring the optimal use of resources and leverages TD’s operating model to maximize efficiency, effectiveness and scale
• Liaises with partners (i.e. Marketing, Phone Channel, Retail) to understand industry and customer trends; analyze challenges and identify areas of opportunity through customer research, focus groups, and external secondary research; facilitate ideation sessions and build necessary business cases for NPD, identifying solutions and building stronger plans for growth
• Ensures all products are in compliance and meet all regulatory requirements
• Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite
• Ensures employees are knowledgeable; and assumes responsibility to minimize operational and regulatory risk by complying with Bank and industry Code of Conduct

Benefits

• Total Rewards at TD includes base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 101-250 employees