Head of Consumer Credit Card Growth Strategy

Citizens Bank

About The Position

Responsible for defining and leading growth strategy for the consumer credit cart business. This role will set the vision for how, and with whom we grow – translating customer insight, market opportunity, profitability, and competitive dynamics into a clear path to expand our credit card bas and strengthen overall customer engagement. This leader will own the growth agenda, spanning product roadmap direction, channel optimization and expansion, and strategic prioritization. While leading a team, the scope of influence required is broad – requiring strong cross-functional leadership across Product, Marketing, Digital, Distribution, Risk Analytics, Finance, Operations, and Technology. The position requires a balance of long-term vision with hands-on execution rigor to ensure strategy translates to measurable business impact.

Requirements

Proven track record of driving growth in cards, lending, or consumer financial services
Deep understanding of acquisition economics, lifecycle management, and customer value creation
Strategic architect with the ability to operate in the details
Enterprise leader skilled at influencing across a complex, matrixed environment
Builder mentality – comfortable operating in maturing state and overall scaling business driven
Demonstrated ability to translate strategy into measurable financial outcomes

Responsibilities

Define and lead the multi-year credit card growth strategy aligned to enterprise objectives Identify target customer segments and relationship opportunities to drive sustainable growth
Optimize performance across existing and growing channel. Define channel roles, economics and integration across the customer journey.
Define and own the credit card product value position – ensuring it reflects customer needs, market opportunities and business objectives
Translate strategic intent into actionable product roadmaps – clearly articulating priorities and desired outcomes for delivery and partner teams
Establish expected outcomes and measurement plan aligned to actions